Jessica Afshar

Senior UX Architect

Kansas City, 64116, United States


Information Architecture

Research and Insights

User Experience

Creative and Design


Walden University

Digital Marketing , Digital Marketing

December 2010 - December 2010

University of Phoenix

Computer Science , Computer Science

August 2005 - August 2005


Senior UX Architect

VML , Kansas City

September 2010 - January 2012

Works with our Strategy and Insights group to leverage primary research, personas, task analysis, and heuristic and competitive reviews to craft industry-leading user experiences Crafts and conducts stakeholder interviews with everyone from subject matter experts to C-level executives to determine business/site objectives Strategizes and develops information design and navigation systems for internet, intranet and extranet sites, as well as online and mobile applications Creaties and refines user experience thought expressed as deliverables, including task and gap analyses, content analysis and strategy and feature/functionality matrices, usage scenarios, site maps, wireframes, flow diagrams and user-requirements documents Prepares and presents design recommendations based on business goals, user research, UCD and IA principles Collaborates with and influences members of the Creative team

Co-Founder and Fashion Stylist

Mimi and ChiChi Fashion , Worldwide

May 2010 - January 2012

Manages Mimi and ChiChi's growing brand, awareness, and public appearances Contributes ideas, content, and new ways to promote fashion forward ideas and solutions Oversees web architecture, capabilities, social media channels, and style

Brand Management
Social Media
Business Developement
User Experience Architect

USAA Financial Services , San Antonio

January 2007 - September 2010

Developed IA solutions that meet business goals while keeping user needs at the forefront Collaborated with copywriters, marketing, legal, graphic designers, and developers, to design effective solutions Createed site maps, wireframes, and page flows for complex, transactional websites Presented proposed solutions to a varied audience Participated in research efforts to create and conduct usability tests. Consulted in full software development lifecycle, including planning and estimation, change requests, testing, and risk mitigation Mentored new User Experience Architects on interaction design, user experience and information architecture methodologies Accountable for enforcing and developing Enterprise UI standards and guidelines

Information Architecture
Technical Strategy

Workplace personality


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