profile

Jessica Berry

Senior Consultant

New York, 10024, United States

Skills

Building social media networks

Conducting competitive/industry analysis

Managing customer/client relationships

Executing digital marketing campaigns

About

I am a California girl by heart, but a recent New York transplant who has grown to love the city and become addicted to the chaos. I have 4 years experience in the marketing arena and have worked in industries as diverse as healthcare, technology, and consumer goods. I am absolutely passionate about traveling in my free time and aim to see the whole world.

Education

Columbia Business School

Strategy & Marketing , Strategy & Marketing

May 2012 - May 2012

Experience

Marketing & Branding Manager

Home Care Assistance , Palo Alto, California

February 2009 - July 2010

Managed 6 person marketing team and $1M budget for healthcare company and franchise with 70 locations nationwide. Worked cross-functionally with finance and business development departments to most effectively allocate resources for marketing, PR, and advertising campaigns.

Launched and executed company's digital marketing campaign
Created localized marketing and advertising campaigns for franchisors
Managed customer relationships
Associate Program Manager

Makai, Inc. , Los Angeles, California

June 2007 - January 2009

Created and executed innovative marketing campaigns (promotions, events, sponsorships, direct, and social media strategies) for an integrated marketing agency. Key clients included Nestle, Adobe, Chevrolet, McDonalds, and AT&T.

Managed client and agency's creative team relationships
Implemented marketing campaigns
Analyzed campaign impacts based on key performance indicators (brand impressions, consumer feedback, and sales growth)

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

N/A

Commute

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