Jim Gelder

Principal, Group Creative Director

Chicago, 60640


Team Leadership

Strategic Thinker

Creative Direction

Digital Marketing


I am a solutions-oriented Creative with over 20 years of specialization to generate experiences that get consumers and shoppers to connect with brands. I achieve that by being an effective leader and an excellent communicator that possesses both creative and analytical capabilities. At my core, I’m a strategic thinker that is always looking to develop amazingly creative and efficient solutions and inspire those around me to do the same.


Rutgers, The State University

BFA, Design & Illustration , BFA, Design & Illustration

May 1989 - May 1989

Sayreville High School

June 1984 - June 1984


Principal, Group Creative Director

Tungsten74 , Chicago

April 2012 - January 2014

Creative Lead
New Business
Vice President, Creative and Emerging Media

LAUNCH | PKG , Chicago

January 2010 - April 2014

In the role of Vice President, I have created and established numerous new agency initiatives; such as our in-house Studio, Project Management process and PKG, our branding and packaging division. The agency owners purchased an established packaging studio and charged me with merging it with our own packaging team to create and launch a new branding and packaging agency. PKG was born and set into motion with it’s own base of clients like Perdue, American Italian Pasta Company (Ralcorp) as well as Sara Lee. I was also given the charge of over-seeing new accounts like PetSmart, American Licorice and Morton Salt.

Agency Leader
Creative & Digital Strategy
New Business Development
Group Creative Director

LAUNCH , Chicago

January 2008 - January 2010

Due to my repeated successes as Associate Creative Director, I was promoted to Group Creative Director and entrusted with leading all of LAUNCH’s creative online and offline solutions. At this point all of the agency’s accounts were put under my creative leadership. The accounts included my previous accounts and the addition of ConAgra, Sanford, ACH and Jarden Consumer Solutions; all of which have multiple brands that I worked with.

Agency Leader
Creative & Digital Strategy
Creative Direction
Associate Creative Director

Launch Creative Marketing , Chicago

January 2007 - January 2008

With the Digital team under my charge, Launch went on to win a piece of Sara Lee’s digital business which included Ball Park, Sweet Goods, Jimmy Dean, State Fair Brand, Hillshire Farm and Gallo. The work for these brands included promotions, websites/microsites, email marketing, video, rich media and online sales/trade CMS & Print OnDemand portals. I was also tasked with leading Bernina and taking them from predominantly direct marketing efforts to more digital oriented solutions.

Creative & Digital Strategy
Creative Direction
Senior Art Director

Launch Creative Marketing , Chicago

January 2005 - January 2007

I began my LAUNCH career as a Sr Art Director on the in-store and promotions teams working on the Kellogg’s, Jelly Belly, Alberto Culver, Jarden Home Brands and Perfetti Van Melle accounts. Quickly thereafter, I brought the first digital capabilities to the agency and was able to utilize these for a number of successful promotions such as The Jelly Belly Mystery Flavor, Mentos/YouTube Geyser Contest, Pyrex “Win a Dinner with Giada” contest; to name a few. This lead to my being promoted to Associate Creative Director and the creation of the new Digital team.

Creative & Digital Strategy
Creative Direction
President & Owner

GelderDesign , Chicago

January 1995 - January 2005

GelderDesign was a full service studio that partnered with agencies and provided creative solutions and executions to those agencies; as well as working directly with its own client base. Over the years the work ranged from branding and packaging, shopper and in-store marketing, traditional and digital promotional campaigns, websites and microsites, online advertising, email and direct marketing to video executions.

Creative & Digital Strategy
Creative Direction

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