Jim Rettew

Non-Profit Executive

Wayzata, 55391


Strategic Communications

Project Execution

Team Leadership

Public Affairs


Innovative nonprofit executive with distinctive track record of stakeholder management, project execution, entrepreneurial energy and senior management experience. Depth of experience spans multiple sectors (national non-profits, prominent public officials, and global corporations) as well as multiple skill sets (management, public affairs, and communications). Exceptional high-pressure, no-excuses performer who builds coalitions and leads teams to positive results.


Duke University

Public Policy , Public Policy

May 1997 - May 1997

University of Pennsylvania

Communications & Pol Sci , Communications & Pol Sci

May 1992 - May 1992


Chief External Relations Officer

Minnesota Zoo , Apple Valley, MN

June 2012 - November 2012

Oversaw marketing, public affairs, public relations, sales, and education. In charge of 60+ staff and $6 million budget. Highlights include: Strategic Alignment - Led 11 managers in charge of 40 educational programs through strategic alignment process. Legislative Affairs - Reestablished the Zoo’s relationship with the Governor. Marketing & Sales Strategy - Realigned workload to match revenue drivers. Crisis Management - Defused negative stories of the dolphin departure.

Public Affairs
Chief Communications Officer

American Red Cross Mile High Chapter , Denver, CO

January 2009 - September 2011

Member of the senior management team that led the chapter to a $600,000 surplus three years in a row. Directed all marketing and communication activities across most of Colorado. Two direct reports and 15 indirect reports. Managed communication response to multiple national disasters; developed two public service campaigns; overhauled website increasing web traffic 900%; managed direct mail campaign to be one of the best within the Red Cross; acquired more positive free press than any other Colorado nonprofit.

Media Relations
Crisis Communications
Strategic Director

Royce Business & Communication Stategies , Melbourne, Australia

December 2006 - August 2008

Implemented cutting-edge business and communication techniques for corporate and government clients for this premier 25-person downtown Melbourne firm. Oversaw multiple strategic communication plans and managed client teams to deliver outstanding results on-time and on-budget. Specialized in government public service campaigns and marketing research using dial meter analysis.

Public Relations
Market Research
Stakeholder Relations

Workplace personality


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