Analytical and results-driven marketing professional with extensive digital marketing experience and success in adapting to diverse organizations and roles. Extensive experience and success in conceptualizing, designing, and optimizing performance of online marketing solutions, campaigns and strategies, including SEM, SEO, and email, to generate leads, increase site traffic, improve organic search results, and strengthen site interactivity.
Acknowledged for well-defined understanding of the client, agency, and business stakeholder needs underscores expertise in engaging decision makers and devising effective marketing and technology solutions. Skilled in optimizing business and technology processes to reduce constraints and limitations on marketing efforts.
Art Institute of Seattle
Graphic Design , Graphic Design
December 2002 - December 2002
Solution Manager, Global Marketing Operations
Microsoft, via Mactus Group , Redmond
June 2011 - March 2012
Served as the primary contact for all global agencies and Microsoft Worldwide Central Marketing Group on global marketing campaign setup and reporting. Supporting both groups involved identifying reporting needs and areas of opportunity, determining the ideal solution, and either developing that solution or writing a BRD for the development team and project managing their work.
Razorfish , Seattle
May 2010 - May 2011
Served as day to day client contact for clients such as Clearwire, Disney, and Yahoo. Effectively distilled complex campaign and site related data into actionable insights and recommendations.
Marketing Analyst, WindowsLive
Microsoft, via Pointmarc Corp , Redmond
May 2009 - May 2010
Developed gating process to control quality and expense in creation and management of media plans and forecasts. Build out data requirements and reports to identify trends and perform variance analysis against planned marketing goals and objectives. Generate performance analysis and communications, including reporting and status report presentations to executives. Perform in-depth quantitative analysis of search marketing campaigns; identify and implement advanced strategies and analysis.
Served as primary media expert for Windows Live marketing communications team. Coordinate with marketing managers on all campaigns to forecast global campaign traffic and conversions before launch and determine actual campaign performance after. Present recommended media strategy to marcomm team.
aQuantive , Seattle
March 2006 - May 2009
Developed, executed, and monitored effective online marketing campaigns using search engines, display networks, and email as delivery vehicles for obtaining targeted leads and acquisitions. Tracked and forecasted business financials and ROI; managed monthly marketing budget. Managed performance analysis and communication; developed reports and delivered status report presentations to executives. Served as key advisor to internal staff and external partners on constructing and executing marketing campaigns delivering forecasted, tracked, and measured results to achieve campaign ROI objectives.