profile

John Pell

Direct Marketing

Fredericksburg, 22408, U.S. Virgin Islands

Skills

Direct Mail Data Processing

List Manager

Response Analysis

Copy Writer

Languages

Awards

Activities

About

I have been active in Direct Marketing for nearly 25 years. In that time I have worked in production programming, mail plan strategy, acquisition planning and analysis, and copy writing. I have interest in learning about how to include automated marketing systems into these same sort of efforts. I am also very interested in data analysis in terms enhancing the return rates to direct mail programs while decreasing their cost to acquire.

Education

Experience

Development Officer

American Life League , Stafford Virginia

January 2015 - June 2015

My role at American Life League included list management for acquisition programs and working with outside predictive analysis specialists to refine those choices. I did the copywriting for the new donor and sustaining donor programs on a monthly basis. I began the automated digital acquisition platform with the intention of converting newsletter and survey respondents to full donor status. My overall goal was to bring synchronicity to the various aspects of the direct fund raising process.

Director Of Data Processing/ IT Manager

Anthony Kane Associates , Fredericksburg Virginia

February 1996 - January 2015

My tenure at AKA began with the creation of a data processing department. By adding the capability to run merge/purge, and postal sortation we became more independent. I wrote the processing guides and quality management procedures. The growth also brought new networking challenges and security concerns. I reviewed and settled contracts with the outside vendors to perform this work.

Production Programmer

PreTech Computer Service , Falls Church Virginia

April 1991 - January 1996

I started work at ProTech as the main frame operator responsible for submitting and running programmers projects. Recording results from those projects communicating execution failure and maintaining the back ups for those systems. I move to programming and worked in list rental fulfillment and later became a file maintenance specialist making sure that master file updates ran successfully and correctly.

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

N/A

Commute

Paid Vacation

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