Direct Mail Data Processing
I have been active in Direct Marketing for nearly 25 years. In that time I have worked in production programming, mail plan strategy, acquisition planning and analysis, and copy writing. I have interest in learning about how to include automated marketing systems into these same sort of efforts. I am also very interested in data analysis in terms enhancing the return rates to direct mail programs while decreasing their cost to acquire.
American Life League , Stafford Virginia
- June 2015
My role at American Life League included list management for acquisition programs and working with outside predictive analysis specialists to refine those choices.
I did the copywriting for the new donor and sustaining donor programs on a monthly basis.
I began the automated digital acquisition platform with the intention of converting newsletter and survey respondents to full donor status.
My overall goal was to bring synchronicity to the various aspects of the direct fund raising process.
Director Of Data Processing/ IT Manager
Anthony Kane Associates , Fredericksburg Virginia
- January 2015
My tenure at AKA began with the creation of a data processing department. By adding the capability to run merge/purge, and postal sortation we became more independent. I wrote the processing guides and quality management procedures. The growth also brought new networking challenges and security concerns. I reviewed and settled contracts with the outside vendors to perform this work.
PreTech Computer Service , Falls Church Virginia
- January 1996
I started work at ProTech as the main frame operator responsible for submitting and running programmers projects. Recording results from those projects communicating execution failure and maintaining the back ups for those systems.
I move to programming and worked in list rental fulfillment and later became a file maintenance specialist making sure that master file updates ran successfully and correctly.