profile

John Bixby

Analytics Leader

Silicon Valley, 94401, USA

Skills

Web Analytics

Data Mining

Online Marketing

Conversion Optimization

Education

UCLA Anderson

MBA , MBA

June 2008 - June 2008

Brown University

Business Economics , Business Economics

May 1999 - May 1999

Experience

Senior Business Data Analyst

Intuit

November 2012 - October 2013

• Interface with stakeholders to assess business needs and determine data/analysis needed to support actionable recommendations to increase user engagement with Intuit's Partner Platform - the leading marketplace for applications that enhance and extend the functionality of Intuit's core products. • Work with cross-functional team to translate business questions into tracking requirements and technical implementation. Assist in QA and work with product management to prioritize analytics needs. • Partner with product marketing to develop hypotheses, implement ongoing A/B testing, and test results analysis to guide product development.

ex: Management
ex: Gardening
ex: PHP
Principal Business Analyst

WhitePages

November 2011 - September 2012

• Lead the web analytics team for a top 30 website. Responsible for traffic generation initiatives and monetization optimization. • Oversee all SEO, SEM, and analytics operations across desktop and mobile platforms. • Interface with C-level execs, product owners, design teams, and ad sales to ensure all business goals are assessed and actionable recommendations are delivered.

ex: Management
ex: Gardening
ex: PHP
Sr. Business Manager

WhitePages

September 2010 - October 2011

• Played a key role in identifying over $1MM in annual revenue opportunities using Omniture SiteCatalyst and Discover, Google Analytics, Splunk, SQL databases, and A/B tests to assess performance and optimization of WhitePages’ monetization efforts. • Defined KPIs, built reporting dashboards and disseminated analytics insights throughout the organization. Generated website traffic forecasts used by the company as the basis of its financial projections. • Provided analytics best practices information and recommend new analytics tools and process improvements. Served as mentor to junior analysts. • Led the development of Sprint.WhitePages.com, a lead generation website for the WhitePages Verified Listings joint venture with Sprint for local business listings. Site launched with a conversion rate of over 10%.

ex: Management
ex: Gardening
ex: PHP
Sr. Business Manager

WhitePages, Inc. , Seattle, WA

September 2010 - October 2013

• Played a key role in identifying over $1MM in annual revenue opportunities using Omniture SiteCatalyst and Discover, Google Analytics, Splunk, SQL databases, and A/B tests to assess performance and optimization of WhitePages’ monetization efforts. • Define KPIs, build reporting dashboards and disseminate analytics insights throughout the organization. Generate website traffic forecasts used by the company as the basis of its financial projections. • Provide analytics best practices information and recommend new analytics tools and process improvements. Serve as mentor to junior analysts. • Led the development of Sprint.WhitePages.com, a lead generation website for the WhitePages Verified Listings joint venture with Sprint for local business listings. Site launched with a conversion rate of over 10%.

Web Analytics
Monetization Optimization
Reporting
Online Marketing Consultant

Bixby Consulting

February 2009 - October 2010

• Successfully utilized SEM, SEO, and social media sites/services such to drive brand awareness, web traffic, user engagement and conversions for clients • Leveraged web analytics and KPIs to assess results and drive user actions in line with clients’ goals for their websites • Managed roadmap, strategy, and site optimization for VueZone.com, a consumer-facing website featuring Netgear’s Vue product

ex: Management
ex: Gardening
ex: PHP
Online Marketing Consultant

John Bixby Consulting , San Diego, CA

February 2009 - October 2010

• Successfully utilized SEM, SEO, and social media sites/services such as Twitter, Facebook, Flickr, Wordpress and YouTube to drive brand awareness, web traffic, user engagement and conversions for clients • Leveraged web analytics and KPIs to assess results and drive user actions in line with clients’ goals for their websites • Managed roadmap, strategy, and site optimization for VueZone.com, a consumer-facing website featuring Avaak’s Vue product • Increased VueZone.com’s and EcademyCA.org’s HubSpot website grader scores from 61 to 93 and 16 to 89, respectively – a % measure of multiple SEO and inbound marketing factors

Web Product Developmment
Conversion Optmization
Online Marketing
Sales Analysis Intern

Universal Music Group , Los Angeles, CA

April 2008 - July 2008

• Analyzed sales data to develop a projection pursuit regression model used to predict first week album sales of new releases, resulting in a 100% improvement in accuracy of sales projections.

Sales Forecasting
ex: Gardening
ex: PHP
Product Management Intern, Rhapsody Online

RealNetworks , Seattle, WA

June 2007 - September 2007

• Improved web page usability and user engagement at Rhapsody.com by analyzing website user data in Omniture’s web analytics tools, conducting usability testing sessions, and working with a cross-functional team to implement new page layouts. • Found ways to optimize user behavior using Omniture’s various analytics tools. Pinpointed problematic areas with the ActiveX music player installation, which resulted in a switch to an embedded Flash player and reduced bounce rates. • Led efforts to refresh upsell ads on Rhapsody.com which resulted in increased subscriptions to the Rhapsody music service.

Web Analytics
User Testing
A/B Testing
Marketing and Web Manager

Path 1 Network Technologies Inc. , San Diego, CA

June 2005 - July 2006

• Managed multi-channel marketing campaigns, email marketing, SEO, landing page creation, and collateral production. • Established lead generation and CRM infrastructure using Salesforce.com to manage new marketing campaigns and sales leads. Developed lead tracking and qualification metrics and improved lead-to-sales conversion by 30%. • Managed the company’s presence at NAB 2006, the world’s largest broadcast trade show with over 100,000 attendees. Resulted in the highest number of sales leads gathered from a trade show in the company’s history, including key decision makers from Fox Sports, Cox Communications, and Vyvx. Led support team of 3. • Led development efforts for Corporate website, Channel Partner's Web Portal and Customer Support website.

Product Marketing
Web Development
CRM
Analyst, Market Research and Competitive Analysis

Path 1 Network Technologies , San Diego, CA

September 2003 - June 2005

• Created a competitive information intranet, which resulted in 20% fewer lost sales. • Initiated a new website overhaul in late 2004 and worked with cross-functional support team to develop web content. Increased online lead generation by 200%; design won praise of key investors.

Competitive Analysis
Market Research
Web Development
Web Development Consultant

Path 1 Network Technologies , San Diego, CA

July 2002 - September 2003

• Created a new design for the company website, working with a team of personnel from sales, engineering, and marketing. • Designed web-based user interface for key products. User interface praised by DirecTV in post-sale follow-up.

Web Development
UI Design
Collateral Production
Web Developer

ArtistServer.com , San Diego, CA

January 2001 - July 2002

• Led development of a back-end administration system for free music community ElectronicScene.com (now ArtistServer.com).

Web Development
ex: Gardening
ex: PHP
Co-founder

Swerve Records

May 1999 - August 2001

• Co-founder of a record label specializing in electronic music.

ex: Management
ex: Gardening
ex: PHP
Co-founder & Artist

Swerve Records , La Jolla, CA

May 1999 - August 2001

• Co-founder of a record label specializing in electronic music. Featured in La Jolla Light newspaper article. • Produced electronic music and released 3 independent CDs. Reached Top 40 on Mp3.com. Charted by major international DJ's.

Marketing
Distribution
A

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

Cafeteria

Relocate

Paid Vacation

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