A Media Strategist with wide-ranging experience in the Broadcast Industry developing intuitive marketing concepts and managing brand identities. Proven strength executing, managing and leading teams on cross platform applications for the creation and delivery of innovative marketing campaigns. A creative professional who thrives on challenges and meets deadlines. Upbeat and positive; builds effective internal and external partnerships.
Radio & Television Comm. , Radio & Television Comm.
May 1992 - May 1992
Director, On-Air Promotions Strategy
Corus Entertainment , Toronto, Ontario
June 2009 - October 2011
Determined marketing, programming, sales and digital priorities to provide focused executions on and off-air for 17 digital and pay television networks.
Managed 3 on-air acquisitions of US Network brands to Canada (OWN, Nickelodean and Sundance), insuring brand integrity across platforms.
Created strategic on-air direction for the re-brand of YTV, CMT
Structured corporate sales and marketing guidelines to support solutions to drive revenue.
Worked with research to monitor viewer patterns, quad analysis, audience duplication, minute by minute to provide strategic creative executions on-air.
Successfully launched 17 Networks (SD & HD) on new software platforms in the new state of the art Corus Quay with the Senior Transition team, which involved building and motivating a strong team to test and execute on-air plans.
JWT , Toronto, Ontario
July 2008 - June 2009
Client project management including strategy execution, managing media planning commitments, talent, budgets and timelines; this included coordination of meetings (internal and client), copy revisions and approvals (client and legal/ASC), estimate approvals, and workback schedules
Analyzed media recommendations, coordinated third party projects, workback schedules, coordinated projects with various organizational stakeholders
Manager Advertising and Promotion Strategy
January 2007 - April 2008
Managed strategic marketing/broadcast objectives for 6 specialty channels (TVTropolis, MysteryTV, DejaView, Extreme, Fox Sports World Canada, Lonestar)
Designed strategic guidelines for rebranding of Mystery TV; managing brand integrity of all on-air materials for proper placement and content.
Created objectives and strategic direction for seasonal campaigns of TVTropolis, ensuring consistency with on air messaging and outdoor campaign.
National Chair, Canwest Broadcasting PSA Committee; developed broadcast policy, work with national committee members to assess community requests and provide broadcast direction.
CityTV , Winnipeg
January 2006 - January 2007
Producer/Director of Live morning show: News, Weather, Lifestyle, Remote.
Research & Interview
Senior Program Marketing Coordinator
CBC , Winnipeg, Manitoba
May 2002 - January 2006
Various Contracts reporting into Communications Department. Community Event Radio Reporter, Communications Project Management.
Project Lead for CBC Manitoba Communications including outreach initiatives; Harvest Breakfast, Regional Olympic Activities, Fringe Festival, CBC on the MOVE.
Developed promotional & marketing materials for print, including: advertising, brochures, posters, and teaser campaigns.
Media planning: radio, print, television, plus alternative media sources
Worked with internal and external stakeholders to produce interactive web components; including daily web updates bi-monthly e-newsletters, contesting.
Radio 990 Event Field Reporter, traveling around Manitoba meeting with community event organizers, ambassador for CBC at events, Live remote hits (2 years)
Digital Strategy & Production
Craig Broadcasting , Winnipeg/Edmonton/Calgary
September 1992 - October 2000
Managed/Produced multi-market Television production and Integrated Sales promotions
Strategic Content Development children's Programming
Creative script writing. Produced contest spots for Television, Radio and Print advertising.