profile

Joshua Dodson

Chief Innovation Officer

Cedar Rapids

Skills

Web Analytics

Marketing Strategy

Product Development

Management

Education

Lincoln Memorial University

Philosophy and Religion , Philosophy and Religion

May 2010 - May 2010

Full Sail University

Internet Marketing , Internet Marketing

April -

Experience

Chief Innovation Officer

Converge Consulting, Multi-channel Marketing , Cedar Rapids, IA

June 2011 - October 2011

Develops products and services that fulfills the needs of Converge Consulting's clients. Initiates strategic plans for client development and retention. Coordinates Internet marketing efforts for Converge as well as Converge's clients. Develops courses, presentations, workshops, and other information sessions. Writes white papers, considerations, articles, and blogs. Manages employees and client projects. Promotes measurement and web analytics (primarily through Google Analytics) as a means by which colleges and universities can further their marketing initiatives.

Management
Web Analytics
Product Development
Web Analytics Strategist

Stamats , Cedar Rapids, IA

October 2010 - June 2011

Supports the analytic needs of Stamats’ clients by analyzing web traffic using clickstream tools such as Google Analytics. Identifies core insights from the data and suggests, creates and executes multivariate or a/b/c tests that drive fundamental improvements to the site experience. Creates actionable dashboard reports by pulling data from different data sources and websites for presentations to client team members. Uses Excel plugins, databases, and other analytics tools to produce reports relating to SEM and SEO campaign outcomes. Produces Analytics Tracking Strategy and Implementation Documents. Leads development of senior management dashboards. Writes white papers and blog posts. Presents at conferences as a thought-leader in my areas of expertise.

Web Analytics
SEO
Web Development
Web Developer

Lincoln Memorial University , Harrogate, TN

January 2010 - October 2010

Developed, maintained, and optimized the university's website; researched and coordinated standards for website development; and assisted faculty, staff, and student organizations in promoting an online presence. Served on multiple committees. Led effort to migrate to a university-wide content management system. Ran multivariate testing methods to optimize conversions through Google Website Optimizer. Optimized website for search engines through advanced SEO techniques, both onsite and offsite.

Web Development
HTML/CSS
PHP
Technical Services Technician and Web Assistant

Lincoln Memorial University , Harrogate, TN

June 2007 - December 2009

Copy cataloged, processed new items, managed projects, researched content management systems and internet issues as part of the website committee, worked closely with the Technical Services Librarian to maintain and stabilize system, assisted in database management and configuration, created main library, law library, and medical library website, integrated library website with Serials Solution 360 Link using OpenURL, developed WordPress-based subject guide system, installed and monitored Google Analytics on library website, extensively used integrated library system, customized OPAC, wrote custom SQL queries.

Copy Cataloging
Web Development
Integrated Library System Management
Massage Therapist

The Total Works , Knoxville, TN

January 2003 - January 2006

Massage Therapist specializing in Deep Tissue/Sports Massage and Energy Work. Trained in several forms of body work, such as Swedish Relaxation Massage, Hot Stone Massage, Pre-Natal Massage, and Energy Work. Developed direct and extensive communication and people skills through working with clients. The Total Works is in Knoxville, TN

Swedish Massage
Energy Work
Deep Tissue

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

N/A

Commute

Paid Vacation

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