Digital Sales Manager
January 2010 - Present
CBS has one of the largest internet radio audiences in the world and is the second largest streaming media service in the world next to YouTube. CBS listeners have access to more than 600 professionally programmed internet radio stations including 140+ CBS Radio streams, 250+ AOL Radio streams, and 150+ Yahoo! LAUNCHcast streams. ?As Digital Sales Manager, I developed digital sales strategy for a $1.8M+ budget, sales packages and served as a resource for training, market research, analysis and content development. Presenting our websites and platforms (such as Half Off, Deal of the Day, etc) both in-person, on the phone and via webinar is a daily responsibility. In addition, our content team consistently increases unique visitors and pageviews due to heavy SEO, content development and Loyal Listener Clubs.
Digital/NTR Sales Manager
January 2010 - October 2010
Responsible for both the digital and NTR (non-traditional revenue) departments for the 7 stations of CBS Radio Charlotte: WKQC-FM, WNKS-FM, WSOC-FM, WBAV-FM, WPEG-FM, WFNZ-AM, and WBCN-AM. I provide digital sales management, support, and leadership for a team of 35 Account Executives who sell on-air, on-site, and online marketing campaigns. While holding this dual role, our team was responsible for booking over 2.5 million dollars in revenue.
As NTR Manager, I managed the coordination and sponsorship sales of approximately 40+ annual radio station events ranging from concerts to conventions to “money can’t buy” events. Even in a down economy, we were able to exceed our monthly goals, booking over 1.6 million dollars in NTR revenue.
Marketing Manager - Online Search Group
May 2009 - December 2009
Red Ventures leads the way when it comes to Customer Acquisition Marketing. We generate large volumes of business for brands like ADT Security, Directv, and Sears Home Improvement. Our many businesses and channels excel because of our strong emphasis on actionable analytics. I work on SEO for many of our sites, focused specifically on our home security business. Strategies include link-building, PR, trending and competitive analysis.