profile

Kate Lorenz

Skills

Digital Marketing

Content Strategy

Social Media

Integrated Marketing

Education

Loyola University - New Orlean

Communications , Communications

August 1998 - August 1998

Experience

Content Strategy Director

Leo Burnett Group

August 2012 - September 2014

Work across internal teams to bring a brand’s purpose to its content from a strategic level and make sure the brand’s story is being told in the right place at the right time to the right audience Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. Evangelize content strategy practice throughout agency. Participate in building and delivering new business pitches. Map out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why.

Content Strategy
Social Media
ex: PHP
Managing Director, Content and Execution

Imagination Publishing , Chicago, IL

August 2011 - August 2012

Direct content strategy and creation and digital execution for 15+ General Mills brands in social media including Betty Crocker, Pillsbury and Chex Mix, each having more than 1 million Facebook fans, as well as Fiber One, Old El Paso, Green Giant, Nature Valley, Progresso, Tablespoon, Gold Medal Flour, Bisquick and General Mills Careers.

Social Media
Content Strategy
Business Development
Editorial Director, Job Seeker Communications

CareerBuilder.com , Chicago, IL

October 2003 - August 2011

Direct editorial job seeker content for CareerBuilder.com and its partner sites in the U.S., Canada and the U.K. Responsible for generating approximately 30% of CareerBuilder’s 21 million monthly unique visitors. Develop content strategy for niche sites for varying population demographics and industry verticals. Oversee content planning, production and management of more than 80 job seeker advice articles each month. Analyze article performance and trends and communicate results. Curate free content saving approximately $24,000 annually. Execute social media strategy with success defined by improved engagement and conversion. Program monthly CRM e-mail content for 5 million subscribers. Provide editorial assistance and counsel on best practices. Work with MSN North America and Europe, MSN Latino, AOL, CNN, AT&T, Huffington Post, various newspapers partners; Niche CareerBuilder sites/publications: EmpleosCB.com, BlackCareers.com, CareerRookie.com, PrimeCB.com

Content Strategy
Partnership Governance
Social Media
Communications Manager

Saint Xavier University , Chicago, IL

May 1999 - June 2003

Responsible for media relations, internal communications, web development, marketing, public relations, special events, community relations Increased media placement and university visibility through comprehensive media relations plan; acted as university spokesperson; connected reporters to news sources; wrote news releases, media alerts, calendar listings, photo releases and PSAs; pitched stories to journalists and developed press kits; created media expert guide as a resource for reporters Wrote and edited content for university publications including web site, magazine, internal newsletter and trustee briefing

Media Relations
Website Governance
Internal Communications

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

Relocate

Paid Vacation

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