profile

Katharina Woodworth

Creative Director & Marketing Professional

Ventura, 93003

Skills

2D Adobe Software

Writing

Marketing Leader

User Experience / UX / IxD

Education

The Evergreen State College

Visual Arts & Writing , Visual Arts & Writing

June 2007 - June 2007

East Brunswick High School

May 1990 - May 1990

Experience

Designer

Expedia , Ventura, CA

May 2010 - August 2013

Summary: Led design efforts for Expedia Corporate Travel Global Marketing division. Details: • Led global web site design and CMS efforts. Managed designers, writers, marketing staff and contract agencies. Responsible for branding, mockups, GUI and architecture/flow. • Designed, developed and supported multi-channel marketing campaigns that promote and drive brand recognition. • Delivered thought leadership on affecting the corporate travel management marketplace. • Responsible for concepts, design and production of print collateral, tradeshow graphics and interactive presentations. • Managed design and branding of new mobile products for the iPhone and Mobile Web. • Worked with contractors on creation of infographics.

Led Rebranding Efforts
Mobile / UI
Digital Design
Creative Director + Designer

Attachmate , Seattle, WA

September 2008 - May 2009

Summary: Drove rebranding campaign across business and channel domains for a large multinational software company. Redesigned all product wraps, art, web presence, product documentation and corporate presentation materials. Managed design development efforts of internal and contractor staff. Directed and coordinated art efforts across product lines, ensuring a consistent corporate voice and style.

Led Rebranding Efforts
Digital Design
User Interface / UX
Creative Marketing Manager

VANTOS, Inc. , Seattle, WA

October 2007 - September 2008

Summary: Lead design and rebranding efforts for an international software company. Redesigned all web presence, product documentation, corporate, investor and sales presentation collateral. Directed design development efforts of employees and contractors. Reported directly to VP of Marketing, and worked closely with developers and IT staff.

Project Management
Digital Design
User Interface / UX
Art Direction + Designer

T-Mobile , Bellevue, WA

October 2005 - October 2006

Summary: Designed, created and maintained content and branding including Sales, Support, product launches, internal and external web sites, external CDs, online help documentation and printed instructional booklets on a range of wireless devices. Details: • Designed product material packaged in-box with purchased cell phones, transforming complex issues into easily understood formats, increasing product popularity and demand. • Interviewed, engaged and retained field-leading contract staff for multiple projects, preventing delays in achieving deliverables. • Optimized customer inquiry methods through cross-functional integration of reporting resources, generating in-depth, easily understood product documentation.

Project Management
Digital Design
Technical Writing
Lead Designer

Vantek Communications , Eureka, CA

July 2000 - July 2005

Summary: Designed, edited and maintained 10+ sites and content for the telecommunications, electronics and marketing industries. Details: • Propelled TheDigest.com and Telcompare.com to #1 and #2 listings out of 121 million search engine referents, beating Fortune 500 competitors, such as Qwest, Verizon, T-Mobile, Sprint and AT&T. • Envisioned and distilled fresh messaging for Fortune 1000 companies, startups and small businesses, working within severe budget restraints. • Visually translated brand messaging to website and landing pages, boosting site conversion by 50% and sales by 30%. • Served as chief copywriter and web editor for online telecommunications magazine. Reviewed over 3000 pages for consistent brand presentation. • Rewrote copy and search engine optimization increasing online traffic by 95% and generating affiliate revenue within 2 months.

Digital Design
Writing
Search Engine Optimization
Creative Director + Director of Operations

Quantania, LLC , Ventura, CA

January 1994 - August 2013

Summary: Managed editorial content, web development, graphic design for 30+ businesses in telecom, financial, legal, real estate, restaurant, non-profit, film, arts, music, holistic & retail industries. Details: • Updated outward-facing websites & optimized search engine implementation, for increased clarity of mission, expanding site traffic by additional 50%. • Envisioned and distilled fresh messaging for Fortune 1000 companies, startups and small businesses, working within severe budget restraints.

Marketing Leader
Digital Design
UI / Mobile / Tablet / Touch Screen

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

Relocate

Paid Vacation

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