Digital Product / Marketing Consultant
March 2013 - June 2013
As a temporary stand in while nearmap found a new VP of Product, my primary role was to keep the product development momentum moving.
Initially, I managed the high volume demand by building a self serve e-commerce platform and marketing to prospect lists.
To reduce the product launch risk, I modelled volume and feature usage. Integrating Salesforce, MYOB and Consumption data to build a comprehensive behavioural model supporting product decision making.
A tiered product mix was then created and canvassed within the senior management team and finally presented to the CEO for launch.
Other initiatives and responsibilities included :
Enterprise sales marketing through eDM/newsletter production and broadcast.
Scoped, evaluated and initiated a Salesforce integration and overhaul program of work.
Directed the go to market planning by delivering data driven analysis of feature and volume consumption for each major customer segment.
WA Business News
November 2012 - March 2013
Project managed the digital transformation and rebrand of wa business newspaper, changed online consumption to metered model and integrated context driven company and people data with news articles.
February 2012 - October 2012
Supported Nearmap through product design, strategy, recruitment, digital build and new subscription model launch.
Extract from ASX report : "Since establishing a pay-wall on the nearmap.com site in late November 2012, in addition to existing government and commercial revenue streams, nearmap has contracted over $3.5 million of total new sales"
October 2010 - November 2012
Built the project teams and generated business backing to map out and optimize the end to end BGC Residential business processes.
Worked with a team of usability experts, business teams and 40+ developers over 24 months to design, build and roll out an end to end ERP solution.
System includes Pricebook Management, Estimating, Scheduling, Administration, Integration to existing Workflow and Construction systems and Enterprise Accounts System.
Built on open source platform with mostly remote resources.
$500 million annual business, 200+ users
June 2010 - August 2010
square peg, round hole
Department of Housing
May 2010 - June 2010
Department of housing were making a significant change to their service model (shifting from 700 maintenance service providers to 5 head suppliers) and had a hard deadline of July 2010 to hit.
I was brought in with 2 months to go to make sure the project succeeded and it did. In the process, I also led the negotiating team to close out my first $100 million+ deal.
Bidrivals Australasia Pty Ltd
September 2009 - June 2010
Entertainment shopping portal, 4 staff, $1 million monthly revenue.
December 2007 - September 2009
January 2000 - December 2007
Lead Internet Developer
Telecom Service Centres
January 1996 - January 1999
UK’s Largest Contact Centre Operator, 3000+ staff across 9 contact centres.
• Capture requirements from clients, design, build, test, roll out and support online data capture, scripting and fulfilment applications.
I left Telecom Service Centres to migrate to Australia in November 1999, and joined Memetrics in January 2000.
Network and Systems Analyst
Commercial Catering Group
January 1994 - January 1996
UK's largest privately owned Catering Group, 2000+ staff across 150 locations
Hardware and Software Support for a large scale commercial catering company. Specifically supported, extended and maintained the network and database platform to support around 200 staff across 10 offices UK wide.
• Network and System Support.