profile

Ksenia Nikolicheva

Marketing specialist

Saint-Petersburg, Russia,Russian Federation

Skills

Marketing research

Strategic marketing

Marketing managment

PR & advertising campaign

Education

Un. of Engeneering & Economics

Marketing , Marketing

June 2011 - June 2011

Un. of Engeneering & Economics

Marketing , Marketing

Experience

Marketing manager

R&C , Saint-Petersburg

November 2011 - January 2012

Conducted marketing research of the company, market environment, customer behavior Developed destination marketing programs of some regions in Russia Developed events concept Developed and implemented social media campaign Created promotional materials, presentations Wrote PR-articles

Marketing research
Strategic marketing
PR & advertising campaign
Marketing manager

Concord , Saint-Petersburg

March 2011 - November 2011

Developed comprehensive marketing policy (4P+Package) for launching new category of goods to Russian market (2 new brands) Segmented customers, identified target audiences Conducted marketing research of the company, market environment, customer behavior Interacted with Russian retail chain for launching new brands to Russian market Developed and implemented media campaign: SMM, BTL, advertising, PR Estimated efficiency of media campaigns Placed advertising in print and digital media Created advertising materials, presentations and site content Wrote PR-articles Created brand-book Controlled merchandisers (Moscow) remotely Helped to prepare for an exhibition Trained and supervised interviewers

Marketing research
Brand managment
PR & advertising campaign
Marketing & PR manager

Know How For Rent Ltd Great Britain , Smolyan (Bulgaria)

May 2010 - September 2010

Conducted marketing research of the company, market environment, customer behavior Developed destination marketing programs of a region in Bulgaria Developed and implemented media campaign for promotion the region abroad: SMM, PR Created advertising materials, presentations and site content Interacted with partners, created co-branding programms Wrote PR-articles for German magazines

Marketing research
Strategic marketing
PR & advertising campaign

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

N/A

Commute

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