Digital Marketing Executive
Social Media Marketing
Russian Government Scholarship awardee, 2015
LPDP Scholarship (Top-Up) awardee, 2016
Best Graduates 2017, Far Eastern Federal University
1st Winner International Scientific Research and Conference 2016, FEFU - Russia Oxford Fund
Associate , Digital Marketing
February 2021 - August 2021
Master's Degree , Project Management
September 2015 - July 2017
Bachelor's Degree , Accounting
September 2010 - December 2014
Accellence , Jakarta, Indonesia
April 2021 - Present
Accellence is a platform that has a social mission to improve the quality of university graduates throughout Indonesia. Accellence offers a group of enhancement programs such as virtual Bootcamp, career counseling, and webinar series.
My duties include but are not limited to:
- Conceptualized the idea, goals, and strategy of the project.
- Optimized the project through building a website and social media.
- Conducted pro-bono event that attended by > 200 participants.
- Arranged workshop event attended by 72 selected participants.
Purwadhika Digital Technology School , Jakarta, Indonesia
February 2021 - August 2021
Established a digital project called "Blossom Floral Studio". Blossom Floral Studio offers exquisite flower arrangements such as hand bouquets, bloom boxes, flower vases, and flower hampers. Aside from selling through the conventional method, we chose to approach customers through digital marketing platforms and strategy. Below are the strategies that we performed:
- Built a website and social media platforms such as Instagram, Facebook, and Twitter to increase credibility, brand awareness, and sales conversions.
- Website optimization using On-page, Off-page, and technical SEO strategy.
- Created variations of content such as User Generated Content, Listicles & Evergreen content, Proven & Popular Content, and statistic or data content.
- Generated multiple campaigns in line with goals in the marketing stage or funnel.
- Created ads through Google ads, Instagram ads, and Facebook ads.
- Collaboration with several other business entities.
- Acquired SEO metrics that exceed the target:
- Organic impressions: 21.5k (375% growth from June ’21)
- Organic clicks: 925 (127% growth from June ’21)
- CTR: 4,3%
- Average position: 16 (+4 from June ’21)
- Bounce rate: 67%
- Unique users: 1.1k
- Pageviews: 3.9k
- Earned site audit score A+ from SEOptimer and 93 scores for the performance of the web page experience from Lighthouse.
- Gained 400 Instagram followers in 4 months (32% growth from June ’21, 15.9% engagement rate, 12k reaches).
- Gained 30 Facebook followers and 26 page likes in 4 months (+650% growth in followers, +550% growth in page likes, 35.8k reaches).
- Gained 18 Twitter followers in 4 months (1.7k% growth in followers, 37.6k impressions, 0.6% engagement rate).
- Earned +100 leads and 25 conversions in 4 months.
FB: Blossom Floral Studio
MarkPlus , Jakarta, Indonesia
July 2020 - October 2020
- Managed qualitative research in the sector of logistic services.
- Accomplished 30 targeted interviewees for a subject of research.
- Conducted due diligence process in terms of proposed respondents.
- Created business proposal for later to be delivered to respondents.
JACCS MPM Finance , Jakarta, Indonesia
March 2018 - June 2020
- Managed to sell Write-off accounts with a total OSP of IDR 890 Bio.
- Analyzed the productivity of CMO through Six Sigma and SIPOC.
- Resolved the bottlenecks that caused profit/loss of the branches.
- Developed a new policy about the non-performing loan shrink strategy.