profile

Lachlan Ross

Sole Proprietor/Freelance PR & Marketing

Geelong, 3219, Australia

Skills

Writing

Communication

Leadership

Design

About

I seek to bring my passions and skills for social responsibility and communications to an organization with a mission that I believe in. My professional and academic work has been grounded in the belief that the best communication, whether used to organize people around a cause, to raise funds for a non-profit, provide education around public policy, or provide marketing for a corporation, is authentic, engaging, and adds value to people's lives as it connects us with each other. It is from the perspective of the shared human experience of story and storytelling that I approach communications, technology, social media, marketing and public relations.

Education

Deakin University

Public Relations , Public Relations

January 2012 - January 2012

St Josephs College

October 2002 - October 2002

Experience

Marketing and Design Manager

Hangzhou Textiles

June 2011 - March 2012

Designed and deployed marketing collateral for print, email marketing campaigns, and website updates to ensure streamlined information for clients. Maintained company Word Press site to reflect updated information on a daily basis with improved aesthetics, content management, and search engine optimization. Drafted and implemented marketing material such as Graphic Designs, flyers, business cards, promotional cards, modified PDF files, and email correspondence. Developed relationships with external companies to troubleshoot internet, email, and server issues resulting in maintained consumer and client traffic

CRM
Design
Sales
Intern

Q Video Systems , Melbourne

January 2011 - February 2011

Identified and developed niche-marketing campaigns by means of sustained communications strategically interacting with target audiences. Wrote and designed original content for clients strengthening public relations through Social Media networking, website design, flyer design, newsletters, and online advertising. Initiated a wide range of marketing tactics to include creative copy, design concepts, campaign coordination, and internet research. Compiled and negotiated creative marketing ideas directed at target audiences to increase brand awareness

Press Releases
Editorial & Feature writing
Online Marketing
Drum teacher

LJR Services & Solutions

May 2006 - January 2012

Developed student's interest and appreciation of music through the teaching of theory, performance and practical skills. Developed course plan and teaching structure. Arrange and organize a manageable weekly timetable to provide private tuition to students

Time Management
Student Development
ex: PHP
Leading Hand Production Supervisor

Bartter Enterprises

July 2003 - March 2006

Responsible for meeting set production targets and deadlines Assign roles to complete day to day tasks and duties Supported and assisted new employees by explaining company policies, providing support and demonstrating the safe use of factory equipment

Co ordinate 15-20 employees to assigned section
Communication
OH&S

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

N/A

Commute

Relocate

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