profile

Laura McCarthy

Public Relations and New Media Expert

Savannah, 31404, USA

Skills

Public relations

Brand management and development

Strategic thinking and planning

Event planning and promoting

About

Energetic and strategic public relations and marketing professional seeking creative opportunities for growth

Education

Kent State University

School of Journalism and Mass , School of Journalism and Mass

December 1999 - December 1999

Experience

Director of Public Relations and Marketing

Starwood Hotels & Resorts, Inc. , Savannah

July 2007 - January 2012

Increase sales through effective communications, increased customer loyalty, value propositions, and a positive brand image, through a multi-tiered approach to marketing and PR.

Marketing and PR Manager (Interim Marketing Direct

Telfair Museum of Art , Savannah

June 2006 - July 2007

Increase attendance, membership, volunteers, event space rentals, event attendance, sponsorships, and donations, through telling the story of the Telfair’s three-museum system, in a compelling and unique way.

Manager

Friedman’s Fine Art , Savannah

July 2002 - August 2006

Increase bottom line, by: managing corporate and high-end sales; act as ambassador to the Savannah community; branding/positioning the gallery as Savannah’s go-to source for varying product lines; build top-of-mind awareness and value proposition; mentor gallery staff; recruit and develop artists

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

N/A

Commute

Relocate

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