Laura Vecchia
Marketing/Advertising
Chicago
Skills
Project/Account Management
Microsoft Office
Marketing (strategy, communication)
Communication
About
Proactive agency side marketing professional with proven expertise within B-to-B and B-to-C arenas across a variety of product categories (CPG, Foodservice, Retail). Solid experience within both traditional and digital marketing channels, including print, direct mail, website development/maintenance, administration, social media). Strong project management (interactive) skills with an ability to know the details without losing sight of the bigger picture.
Education
Mktg, Mgmtt, International Bus , Mktg, Mgmtt, International Bus
May 2005 - May 2005
Experience
Esrock Partners
May 2010 - March 2012
As Assistant or Account Manager I was tasked with - client contact, project management and internal department interaction. Day-to-day activities ranged from status reports, client conference calls, writing creative briefs/comm strats for the creative department, executing media plans, supporting Sr. Account Managers on bigger marketing/advertising initiatives, outside vendor contact/negotiation and other various duties.
Esrock Partners
November 2009 - May 2010
In my role as Assistant Account Coordinator, I was supporting Sr. Account managers in executing all advertising and marketing initiatives for clients (particularly Kellogg's Food Away From Home and Tyson Foodservice). Various duties included: client contact, inter-department (creative, media, finance), project management, estimating and billing, media plan executions, vendor contact/negotiation, status reports, creative briefs and others.
Innova Ideas & Services
August 2008 - January 2009
As an Account Representative I had a unique role (and only position within the company) serving as a combination of Account Executive and Project Manager. My customer service and friendly attitude allowed me to develop relationships with clients based on integrity and honesty. My business oriented mindset allowed excellent internal communication skills to ensure the clients' projects were managed in a timely, cost effective, and creative way to exceed expectations.
Innova Ideas & Services
October 2006 - August 2008
As a Project Manager, I worked closely with two Account Executives managing all projects from concepts to end result. My fine eye for details and big picture allowed for a smooth process. Working with internal team members helped my understanding of every aspect of a project which in turn assisted in future projects.
EXPRESS
September 2005 - October 2006
As Co-Sales Manager I had to execute visual, marketing and promotional changes; maintain optimal store appearance; manage associates; coach and develop associates for maximum customer service; perform opening and closing tasks per guidelines
Workplace personality
100+
Company Size
12
Day Length
25+
Team Size
Loud
Noise Level
Formal
Dress Code
Benefits
N/A
Commute
Relocate