profile

Laura Vecchia

Marketing/Advertising

Chicago

Skills

Project/Account Management

Microsoft Office

Marketing (strategy, communication)

Communication

About

Proactive agency side marketing professional with proven expertise within B-to-B and B-to-C arenas across a variety of product categories (CPG, Foodservice, Retail). Solid experience within both traditional and digital marketing channels, including print, direct mail, website development/maintenance, administration, social media). Strong project management (interactive) skills with an ability to know the details without losing sight of the bigger picture.

Education

Drake University

Mktg, Mgmtt, International Bus , Mktg, Mgmtt, International Bus

May 2005 - May 2005

Experience

Assistant Account Manager

Esrock Partners

May 2010 - March 2012

As Assistant or Account Manager I was tasked with - client contact, project management and internal department interaction. Day-to-day activities ranged from status reports, client conference calls, writing creative briefs/comm strats for the creative department, executing media plans, supporting Sr. Account Managers on bigger marketing/advertising initiatives, outside vendor contact/negotiation and other various duties.

Account Management
Project Management
Marketing Strategy
Assistant Account Coordinator

Esrock Partners

November 2009 - May 2010

In my role as Assistant Account Coordinator, I was supporting Sr. Account managers in executing all advertising and marketing initiatives for clients (particularly Kellogg's Food Away From Home and Tyson Foodservice). Various duties included: client contact, inter-department (creative, media, finance), project management, estimating and billing, media plan executions, vendor contact/negotiation, status reports, creative briefs and others.

Support to Seniors
Project Management
Client Communication
Account Representative

Innova Ideas & Services

August 2008 - January 2009

As an Account Representative I had a unique role (and only position within the company) serving as a combination of Account Executive and Project Manager. My customer service and friendly attitude allowed me to develop relationships with clients based on integrity and honesty. My business oriented mindset allowed excellent internal communication skills to ensure the clients' projects were managed in a timely, cost effective, and creative way to exceed expectations.

Account Management
Project Management
Quality Assurance
Project Manager

Innova Ideas & Services

October 2006 - August 2008

As a Project Manager, I worked closely with two Account Executives managing all projects from concepts to end result. My fine eye for details and big picture allowed for a smooth process. Working with internal team members helped my understanding of every aspect of a project which in turn assisted in future projects.

Support to Seniors
Project Management
Client Communication
Co-Sales Manager

EXPRESS

September 2005 - October 2006

As Co-Sales Manager I had to execute visual, marketing and promotional changes; maintain optimal store appearance; manage associates; coach and develop associates for maximum customer service; perform opening and closing tasks per guidelines

Sales Management
Store Visual Execution
Manage Employees

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

N/A

Commute

Relocate

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