profile

Lee Green

PR, Communications & Marketing Expert

Beijing, China

Skills

Press Release Writing

Management

SEO/Content Creation

Social Media

About

A seasoned PR and communications professional with extensive knowledge of global media trends and press release best practices. With a focus on corporate communications, Lee is also a keen content marketer and social media enthusiast. Having lived and worked in China for over a decade, Lee is also an expert on all things "China," especially those related to Chinese communications strategies and social media platforms.

Education

University of Wales

Global Marketing & Communicati , Global Marketing & Communicati

September 2012 - September 2012

Bass Language Institute

Cambridge CELTA , Cambridge CELTA

January 2001 - January 2001

Oxford Brookes University

English Studies & Publishing , English Studies & Publishing

June 2000 - June 2000

Experience

Director, Operations (Asia)

PR Newswire , Beijing

January 2010 - April 2012

-- Oversee PR Newswire's Asian editorial and content specialists that are based in Beijing, Shanghai and Hong Kong. -- Development of white papers, webinars, press releases, brochures, blog and other content. -- Take a lead on client education: press release best practices, SEO tips, targeting recommendations, etc.

Management
Content Marketing
PR/Communications
Senior Manager of Editorial Services

PR Newswire Asia , Beijing

May 2008 - January 2010

-- Oversee PR Newswire's Asian editorial and content specialists that are based in Beijing, Shanghai and Hong Kong. -- Take a lead on client education: press release best practices, SEO tips, targeting recommendations, etc. -- Assist marketing department with all English language materials. -- Actively involved in handling client copy, making recommendations related to content, targeting and timing, etc.

PR/Communications
Management
Client Education
Editorial Supervisor

PR Newswire Asia , Beijing

August 2004 - May 2008

-- Oversee PR Newswire's mainland China editorial and content specialists that are based in Beijing and Shanghai; assist with the supervision of the Hong Kong team. -- Assist marketing department with all English language materials. -- Actively involved in handling client copy, making recommendations related to content, targeting and timing, etc.

PR/Communications
Client Education
Management
Chairman

Beijing Barbarians , Beijing

August 2003 - September 2008

-- Co-founded the Beijing Barbarians in the summer of 2003. -- Helped establish this sporting community as Chairman over the following five years. -- Club now has three 11-a-side and 5-a-side teams, as well as a darts team, with over 70 registered members. -- Currently captain of the darts team, but stepped down as Chairman due to work commitments.

Management
Team Development
ex: PHP
Editor

PR Newswire Asia , Beijing

November 2002 - August 2004

-- The first editor of PR Newswire's new China operations. -- Actively involved in handling client copy, making recommendations related to content, targeting and timing, etc. -- Assist marketing department with English language materials.

PR/Communications
Press Release Writing
ex: PHP
English Teacher

VSO , Jining, Inner Mongolia

February 2001 - November 2002

-- Worked as a volunteer teacher in rural Inner Mongolia. -- Responsible for teaching English and teaching methodology to future middle school teachers. -- Designed and built an English library that included donated books from various sources. -- Qualified teacher with Cambridge Certificate for English Language Teaching to Adults

Teaching English
Training Future Teachers
ex: PHP

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

Relocate

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