Leonardo Uchoa

Strategic Marketing Specialist

Joao Pessoa, 58038-520, Brazil


Business Strategy

Product Management

International Trade

Startup Strategy


I've been an entrepreneurial leadership in a wide variety of settings for more than 17 years with a strong link in innovation and online business strategy. My expertise covers international management, creative industries, international business consultancy, Inbound marketing and lead generation strategies. I'm a passionate about coaching and organizational behavior, and I hold a Master Practioner certificate in NLP (Neuro-Linguistic Programming) and a Commercial Management degree. My specialties Import and export, strategic development, product management,international business, costumer relationship, business model, startups, web technologies, CRM, inbound marketing


Stanford University

Startup Boards Advanced , Startup Boards Advanced

December 2012 - December 2012

Uniuol College

Commercial Management , Commercial Management

December 2008 - December 2008



Startup Leadership Program , Beijing

September 2012 - February 2013

Startup Leadership Inc is a not-for-profit organization founded in 2006 in Boston, USA, that is focused on entrepreneurial education. Its flagship program is the Startup Leadership Program (SLP) which brings together entrepreneurs in cities around the world, and provides an education and lifelong network.

Seed Investment
International enviroment
Marketing Consultant

OvermediaCast , Brazil/London

February 2012 - April 2013

In charge of European marketing commercial strategy. OvermediaCast is a deeper video analytics that measure audience profiles and behaviors through different video sharing platforms. The company tracks more than 6 million of video sessions per month and has 800,000 video publishers as users. OvermediaCast is integrated into two big video platforms: YouTube and

Product development
Leads management
International business
Global Sales and Technology Leader

Baumann Consultancy Network , Beijing

June 2011 - February 2013

- Setting up all communication strategy and social media networking - Implementing online CRM and Project Management programs - Restructuring the Sales department - Strategic development of a new service model applied in Brazilian market - Implementing a new innovative e-commerce platform to sell the company's services online. - Creating inbound strategy marketing campaigns - Managing sales for Brazilian clients interested in the Asian market. - Developing several staff training programs

Business Development
Online Marketing
Inbound Strategies
Founder and Publisher

Cenario Cultural Magazine , João Pessoa, Brazil

October 2008 - June 2011

- Creation, development and management of all project. - Setting up the company to launch one of the most important entertainment off line magazine in northeast of Brazil. - Helping several small and medium size agents as musicians, bands, cultural producers and etc to promote freely their events. - Engaging a great audience through social media - Linking big companies, sponsor and advertisement agencies to a specific public

Marketing Strategy
Business Model
Sales Management

Copex Distribuidora , Belo Horizonte, Brazil

April 2004 - December 2006

- Copy machine supply retail company focused in small and medium size clients. - Setting up all business: managing staff, suppliers, clients and marketing

Marketing Strategy
Business Model
Sales Management
Sales Representative - SOHO Channel

Xerox , João Pessoa, Brazil

March 2000 - October 2001

Setting up business with wholesales, magazines and department stores in northeast of Brazil.

Business Strategy
Sales Training

Workplace personality


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