Lindsley Medlin

Chief Operating Officer / VP of Operations / General Manager

Bridgewater, NJ, United States



Small Business

P&L Management

Strategic Planning


Supply Chain & Logistics





Entrepreneurial, high-growth and international experience improving cash flow by reducing cycle times, and combining and leveraging resources to create value. Helped grow a business from $20M to $1.5B in nine years. Former small business owner.


SMU - Cox School of Business

Graduate Marketing Certificate

September 2001 - April 2002

Rutgers Business School

Master of Business Administration

September 1986 - May 1988

Rutgers University

B.A. Economics

September 1982 - May 1986


President & Consultant

Pitlane Strategies LLC , Allen, TX

January 2012 - Present

Fractional COO and consulting services to entrepreneurs and small businesses • Saved client $100k annually by reducing expenses • Opened new client markets by launching new brand

General Management
Human Resources

Big Tony's Pizza Tavern , McKinney, TX

December 2015 - February 2017

Small business owner of local bar and pizza restaurant • Grew revenues 4% post acquisition from prior year decline of 16% • Supported local families and community members in need • Exited business with all bills and taxes paid

General Management
Vice President of Operations

Total Sleep , Dallas, TX

April 2011 - December 2011

• Converted 40% more referrals into completed sleep studies (conversion ratio of 77%) • Achieved 110% performance vs. budget for Durable Medical Equipment (DME) set-ups • Delivered 21% increase in DME set-ups • Turned around failing markets in Austin & Houston by 45% and 28% respectively

Clinical Operations
Physician Sales & Marketing
P&L Management
Chief Operating Officer (COO)

Health Care Equipment Specialty, Inc. / , Wichita Falls, TX

March 2009 - June 2010

• Saved $103K annually in logistics expenses by hiring drivers and purchasing fleet vehicles • Generated 200% increase in technician productivity • Achieved 33% increase in on time manufacturing through efficiency and productivity • Reduced lead times 50% by improving manufacturing planning and production scheduling • Produced daily work flow metrics for budgeting and management reporting • Led manufacturing, logistics, warehouse, customer care, inventory control and purchasing

Customer Service
Chief Operating Officer (COO)

Business Access LLC , Dallas, TX

June 2006 - February 2008

• Delivered 130% increase in customer success rate through outbound contact program • Generated 158% increase in customer contacts • Achieved 66% increase in average monthly customer usage • Saved 15% in health insurance costs by reducing rates at renewal • Led customer care, training, IT support, human resources and web content development

Customer Service
e-Learning Development
Director of Operations

Trinity Workplace Learning , Carrollton, TX

March 2004 - June 2005

• Attained 145% improvement in customer renewal and retention • Registered 2,500 new customers with major outbound call campaign • Generated 5,000 leads with outbound lead generation and account management team • Achieved on-time shipping performance by fixing monthly fulfillment process • Implemented daily work flow tracking, management reporting and cost allocations

Customer Service
General Manager

Esquire Deposition Services , New York, NY

July 2003 - December 2003

• Managed 40+ staff in all areas of operations • Created daily sales, production tracking, and management reporting systems • Implemented operational and staff changes to improve quality and customer service

General Management
Vice President of Marketing

PFSweb , Plano, TX

July 2000 - September 2002

• Delivered $50M deal pipeline cultivated from more than 375 leads generated • Achieved 36% annual growth in excess of $12M booked fee revenue from leads generated • Attained 120% of lead goal while operating 10% under budgeted costs • Won 34% of proposals from leads generated in the US, Canada and Europe • Wrote and executed the strategic and tactical B2B marketing plans and budgets • Developed and implemented an integrated marketing lead generation program

Lead Generation
Managing Director (CEO) - Europe

PFSweb , Maastricht, Netherlands

November 1998 - June 2000

• Started and managed a $38M European distribution, fulfillment and logistics operation • Designed, built and managed an $8M automated distribution center in Europe • Installed conveyors, in-line scales, carousels, barcodes, pick-to-light and radio frequency • Recruited, trained and mentored team of 120 with diverse cultural backgrounds and skills

International Business
Vice President

Daisytek International , Plano, TX

June 1988 - June 1997

DIRECTOR OF E-COMMERCE OPERATIONS • Grew electronic commerce to greater than 30% of total sales volume. DIRECTOR OF DISTRIBUTION OPERATIONS • Part of team that managed a fully automated 400,000 square foot distribution facility that included conveyors, in-line scales, carousels, barcodes, pick-to-light and radio frequency. DIRECTOR OF INTERNATIONAL EXPANSION OPERATIONS

International Expansion







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