AEG Vietnam , Ho Chi Minh, Ho Chi Minh City, Vietnam

June 2020 - Present

Digital Performance

• Create digital plans & Media plans for digital activities.
• Operate and optimize adverts on digital channels: Facebook, Google, Instagram.
• Make the reports for digital performance by week, month, year.
• Work on the website for any updates about programs, blogs.
• Work on SEO Plan with SEO staff to increase AEG keyword ranking.

• Create content plans & content calendars for the company's products.
• Develop content for AEG products, digital ads.
• Work with outsourcing partners (agency, freelancer) for content development of specific campaigns.
• Review and edit to make these content ready to use, ensure the content quality and content direction.

• Work with agencies as the main contact for project briefing, project execution.
• Work with other departments in AEG to make sure all of the activities meet the timeline.
• Work with other team members to complete the tasks of each project.

The Canadian International School System , Ho Chi Minh, Ho Chi Minh City, Vietnam

May 2019 - May 2020

• Be in charge of all digital channels for PR & Communication activities.
• Operate and optimize digital campaigns to get leads for the Admission department.
• Support PR - Marketing Manager in the general marketing plan and following up team's tasks.
• Support company's events such as Open Days, School's Festivals, Workshops, etc.

Ho Bien JSC. , Ho Chi Minh, Ho Chi Minh City, Vietnam

August 2018 - April 2019

Digital Lead

• Build the Marketing Department for the company that suits the company's business direction and finance.
• Create for every phase of development, based on business objectives to draw specific plans effectively.
• Plan and manage branding, communication & marketing campaign for the company's brand awareness and lead generation.
• Supervise marketing activities and report to General Manager.

• Create content strategies, long-term and short-term content plans for the company.
• Assign and manage content team to meet the project timeline as well as ensure content quality.
• Work with team to brainstorm slogan, taglines for the company, marketing campaign and communication messages.

SEONGON , Ho Chi Minh, Ho Chi Minh City, Vietnam

August 2017 - August 2018

• Be in charge of content projects for many clients in Food, Spa, Tourism, Cosmetics, Education, Healthcare.
• Give content strategies for clients' channels (Facebook, Website, Landing page, Email Marketing, Content SEO...)
• Manage content team, make sure all projects process timely and smoothly.
• Train other staffs content writing skills and control the quality of products.
• Work as an Account Project Manager in some SEO projects.

International Network Education Consultant , Ho Chi Minh, Ho Chi Minh City, Vietnam

September 2014 - May 2017

• Develop PR articles, press releases for company's communication campaigns.
• Prepare content for websites, social networks such as Facebook, Youtube, Instagram, make sure that all contents meet the right track.
• Plan short-term and long-term content strategies, online marketing strategies.
• Work directly with university partners in US, Canada, Singapore, Malaysia, and the Philippines to find out their unique selling points & make a specific strategy.