Sr. Marketing Coordinnator
Ho Chi Minh, Ho Chi Minh City, Vietnam
+84 708 528 248
Bachelor of Arts , English Language Studies - Business English
September 2010 - June 2014
AEG Vietnam , Ho Chi Minh, Ho Chi Minh City, Vietnam
June 2020 - Present
- Create digital plans & Media plans for digital activities.
- Operate and optimize adverts on digital channels: Facebook, Google, Instagram.
- Make the reports for digital performance by week, month, year.
- Work on the website for any updates about programs, blogs.
- Work on SEO Plan with SEO staff to increase AEG keyword ranking.
- Create content plans & content calendars for the company's products.
- Develop content for AEG products, digital ads.
- Work with outsourcing partners (agency, freelancer) for content development of specific campaigns.
- Review and edit to make these content ready to use, ensure the content quality and content direction.
- Work with agencies as the main contact for project briefing, project execution.
- Work with other departments in AEG to make sure all of the activities meet the timeline.
- Work with other team members to complete the tasks of each project.
The Canadian International School System , Ho Chi Minh, Ho Chi Minh City, Vietnam
May 2019 - May 2020
- Be in charge of all digital channels for PR & Communication activities.
- Operate and optimize digital campaigns to get leads for the Admission department.
- Support PR - Marketing Manager in the general marketing plan and following up team's tasks.
- Support company's events such as Open Days, School's Festivals, Workshops, etc.
Ho Bien JSC. , Ho Chi Minh, Ho Chi Minh City, Vietnam
August 2018 - April 2019
- Build the Marketing Department for the company that suits the company's business direction and finance.
- Create for every phase of development, based on business objectives to draw specific plans effectively.
- Plan and manage branding, communication & marketing campaign for the company's brand awareness and lead generation.
- Supervise marketing activities and report to General Manager.
- Create content strategies, long-term and short-term content plans for the company.
- Assign and manage content team to meet the project timeline as well as ensure content quality.
- Work with team to brainstorm slogan, taglines for the company, marketing campaign and communication messages.
SEONGON , Ho Chi Minh, Ho Chi Minh City, Vietnam
August 2017 - August 2018
- Be in charge of content projects for many clients in Food, Spa, Tourism, Cosmetics, Education, Healthcare.
- Give content strategies for clients' channels (Facebook, Website, Landing page, Email Marketing, Content SEO...)
- Manage content team, make sure all projects process timely and smoothly.
- Train other staffs content writing skills and control the quality of products.
- Work as an Account Project Manager in some SEO projects.
International Network Education Consultant , Ho Chi Minh, Ho Chi Minh City, Vietnam
September 2014 - May 2017
Develop PR articles, press releases for company's communication campaigns.
Prepare content for websites, social networks such as Facebook, Youtube, Instagram, make sure that all contents meet the right track.
Plan short-term and long-term content strategies, online marketing strategies.
Work directly with university partners in US, Canada, Singapore, Malaysia, and the Philippines to find out their unique selling points & make a specific strategy.