profile

Mabel Oza

New York

Skills

Market Research & Analysis

Optimizing SEM & Social Campaigns

Modeling and Forecasting Data

Optimizing a site's SEO

Education

University of Illinois

Chicago , Chicago

May 2010 - May 2010

Experience

Media Coordinator

Gotham Direct , New York

November 2010 - November 2011

Continually analyzed and optimized niche campaigns for 16 separate New York University Schools. Successfully facilitated one of Chase's largest credit card launches, Chase Continental & United. Created pitch decks for People Magazine, Kiss Nails, and Chiquita Bananas

Analyzing SEM, SMS, Mobile
Optimizing SEM, SMS, Mobile
Presenting Campaignn Results to Clients
Event Marketing Intern

Active Transportation Alliance , Chicago

February 2010 - July 2010

Brought out approximately 20,000 bikers to celebrate urban biking and active living Opened up Active Transportation Alliance's communication with local Bike Clubs Addressed event registration issues, and trained volunteers to process paper registrations

Selling Post-Event Spaces
Encapsulated the Event with a Sponsorship Book
Processing Registration Issues
Product Research Intern

University of Illinois at Chicago & NorthShore Evanston Hospital , Chicago

August 2009 - May 2010

Discovered pressing Patient Safety issues surrounding North Shore Hospital and the health care industry Worked with a cross-functional team to create a sustainable solution

Market Research
Product Development
Editing
Social Media Marketing Intern

Nutritional Institute , Chicago

May 2009 - August 2009

Flipped the company's marketing strategy to focus on social media instead of radio Listened to the target market using social media tools and open consumer behavior tools (Google Insight, etc.)

SEO Management
Market Research
Social Media Communications Strategy
Team Coordinator/ Project Manager

GM & EdVenture Partners Marketing , Chicago

May 2009 - August 2009

Created a comprehensive national marketing campaign that increased GM's awareness among college students

Managed the Team's Communication
Faciliated Peer Training
Photoshop
Public Relations Intern

The Lawyer Market , Chicago

April 2009 - September 2009

Research popular trends in the legal industry Identified key industry influencers (etc. Bloggers, publications, etc.)

Market Research & Analysis
Communicated with industry influencers
Built out SEM keyword lists
Data Clerk

National Center for Data Mining , Chicago

August 2008 - May 2009

Managed the organization's operations and accounting books Edited cloud computing research papers

Accounting
Office Adminstration
Editing
Junior Consultant Internship

US Small Business Administration , Chicago

January 2008 - June 2009

Evaluated which sector our client, Kairos Consulting Worldwide, should focus on by evaluating the value each sector brought to the company

Market Research
Analyzed Client's Financials
Presented Client Recommnedations
Sales Associate

Victoria Secret , Skokie

May 2007 - January 2008

Provided superior customer service by identifying and serving the client's needs

Upselling
Opening Credit Cards
Managing my assigned zone

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

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