Strategic Marketing Plans
University College Cork
Digital Arts and Humanities , Digital Arts and Humanities
- September 2015
Irish Academy of PR
Public Relations , Public Relations
- September 2003
Portobello College, Dublin
BA (Hons) Marketing , BA (Hons) Marketing
- September 1999
Marketing and Fundraising Executive
Cork University Hospital (CUH) Charity , Cork
- June 2013
Aided with the complete re-brand of the charity and liaised with the PR company with all branding.
Managed internal communications to 3,400 staff at CUH and also included UCC.
Managed the social media activity and website content.
Dealt with media on an ongoing bases for all fundraising events.
Responsible for all print design and communicated with the graphic designers.
Marketing Manager and Owner
Firework Bookd , Cork
- December 2011
Direct Selling of Books to schools and libraries throughout Ireland.
Tapped in to a niche market of gift baskets which included books and additional "goodies". These were sold online.
Developed an e-commerce website.
Marketing and Sales Manager
Global Learning Ltd , Cork
- April 2011
Direct sales of encyclopedias and primary levels books to national schools and public libraries.
Managed business development and strategic marketing growth plans within budget.
Worked closely with the sales team to deliver activities.
Identified new markets and established relationships with customers and publishers.