profile

Mario Leon

CREATIVE/MARKETING ADVERTISING DIRECTOR

Miami, 33165, Dade

Skills

Marketing

Experience

Advertising

Management

About

Visionary and results-oriented Marketing Professional with 15+ years of experience building strong and effective marketing campaigns to foster significant growth in market share, revenue, and brand identity. Quality-focused pace-setter with demonstrated ability to command full campaign development process from concept through seamless execution across diverse platforms. Critically evaluates and responds to rapidly evolving market environments. Proven record of aligning all marketing directives with strategic business goals. Proactive leader utilizing supervisory and hands-on expertise alike. Leverages keen creative, advertising, and design acumen to craft marketing initiatives far exceeding both company and client expectations. Fluent in Spanish

Education

MDCC

Business , Business

June 1994 - June 1994

Coral Park

June 1986 - June 1986

Experience

VP/ Chief Creative Officer

Figment Group , Miami FL

November 2005 - February 2011

Directed team of 20 professionals to drive creation of new creative department and all processes, procedures, and strategic business plans as partner and co-owner. Managed creative projects for clients including Humana, St. Lucia Tourist Board, and Care-Plus Medical Plans. Oversaw web department, marketing operations, print quote system, and direct-mail-house. Conducted research and competitive analysis to uncover industry trends and develop and devise focused creative, marketing, and business directives. Managed sales operations to increase revenue. Oversaw public relations activities. Commanded $4MM annual budget for company and clients alike. Organized and directed photo-shoots and television commercial production. Negotiated vendor contracts and ensured compliance with established policies.

Sales and Account Management
Campaign Development
Administration
Creative Director

Alonso & Company , Miami FL

March 1999 - October 2005

Designed and developed creative content for clients including Ryder Cup, SOL WNBA, and Espiritu Santo. Oversaw 2 key accounts – Miami Heat and SOL (WNBA) - directing all marketing initiatives encompassing product design, development, and project execution. Effectively managed accounts to sustain and grow revenue streams. Identified and realized additional business opportunities. Managed relationships to align expectations and sustain revenue streams.

Design and Campaign Development
Account management
Technical
Creative Director/ Department Manager

AIR JAMAICA VACATIONS , Miami FL

February 1998 - April 2005

Directed design and execution of creative marketing campaigns. Ensured efficient implementation of services to guarantee rapid results. Maintained and grew brand integrity. Developed marketing initiatives, contacting establishments to garner information to utilize in campaigns. Attended meetings with entire marketing department to craft seasonal and long-term strategies. Collaborated with additional departments to drive execution of goals.

ex: Management
ex: Gardening
ex: PHP

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

Cafeteria

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