Visionary and results-oriented Marketing Professional with 15+ years of experience building strong and effective marketing campaigns to foster significant growth in market share, revenue, and brand identity. Quality-focused pace-setter with demonstrated ability to command full campaign development process from concept through seamless execution across diverse platforms. Critically evaluates and responds to rapidly evolving market environments. Proven record of aligning all marketing directives with strategic business goals. Proactive leader utilizing supervisory and hands-on expertise alike. Leverages keen creative, advertising, and design acumen to craft marketing initiatives far exceeding both company and client expectations. Fluent in Spanish
Business , Business
June 1994 - June 1994
June 1986 - June 1986
VP/ Chief Creative Officer
Figment Group , Miami FL
November 2005 - February 2011
Directed team of 20 professionals to drive creation of new creative department and all processes, procedures, and strategic business plans as partner and co-owner. Managed creative projects for clients including Humana, St. Lucia Tourist Board, and Care-Plus Medical Plans. Oversaw web department, marketing operations, print quote system, and direct-mail-house. Conducted research and competitive analysis to uncover industry trends and develop and devise focused creative, marketing, and business directives. Managed sales operations to increase revenue. Oversaw public relations activities. Commanded $4MM annual budget for company and clients alike. Organized and directed photo-shoots and television commercial production. Negotiated vendor contracts and ensured compliance with established policies.
Sales and Account Management
Alonso & Company , Miami FL
March 1999 - October 2005
Designed and developed creative content for clients including Ryder Cup, SOL WNBA, and Espiritu Santo. Oversaw 2 key accounts – Miami Heat and SOL (WNBA) - directing all marketing initiatives encompassing product design, development, and project execution. Effectively managed accounts to sustain and grow revenue streams. Identified and realized additional business opportunities. Managed relationships to align expectations and sustain revenue streams.
Design and Campaign Development
Creative Director/ Department Manager
AIR JAMAICA VACATIONS , Miami FL
February 1998 - April 2005
Directed design and execution of creative marketing campaigns. Ensured efficient implementation of services to guarantee rapid results. Maintained and grew brand integrity. Developed marketing initiatives, contacting establishments to garner information to utilize in campaigns. Attended meetings with entire marketing department to craft seasonal and long-term strategies. Collaborated with additional departments to drive execution of goals.