Marla Jansen

Email and Direct Marketing Product Manager

Berkley, 48072, USA


● Innovative Manager of Marketing, Strategy and Multichannel communication with 15 years of experience in both traditional and online marketing from program conception through execution ● Skilled close-looped marketer able to connect sales and marketing effectiveness across multiple sales channels ● Expert skills in email marketing to create targeted, dynamic, automated, and event triggered email programs ● Proven history of measuring results using ROI models and evaluating contribution margins through internal and external cost analysis ● Adept at leading the coordination of all operational aspects of cross-channel marketing projects, with all stakeholders, to achieve consistent communications and faultless implementation ● Diverse experience in marketing with business-to-business and business-to-consumer strategies, emphasizing strategic planning, direct and digital marketing, customer analytics and advertising testing and tracking ● Knowledge and understanding of technical requirements for Information Architecture and database management and the ability to convey complex ideas to stakeholders and clients ● Particular strengths in leadership, vendor management, client presentations and interpersonal communication

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