Matthew Cox

Social Media and Brand Strategist

Fullerton, 92831


Social Strategy

Customer Service

Campaign Development



Senior Analyst - Social Media

Automobile Club of Southern California

May 2011 - December 2011

Design and execute social media marketing strategies to engage socially active customers.

Owner & Social Media Strategist

Branding Reason

June 2009 - December 2011

-Build brand strategies for small businesses that leverage the client's unique position in the market and present them as an industry expert. -Create social media strategies, drawing on social networks, blogs and user review sites, to increase brand awareness, loyalty, and engagement. -Pioneer new uses of geo-location tools to drive growth and awareness through challenges and promotions. -Train corporate marketing teams on social media campaigns covering campaign management tools, new technology in designing social media presence and creating a consistent branded voice.

President, Downtown LA Toastmasters

Toastmasters International

June 2008 - June 2009

Operated and guided the largest Toastmasters club in Downtown Los Angeles with over 45 active members from legal, financial, consulting, and government backgrounds. Mentored new and continuing members, aiding them in achieving the 10 manual speeches necessary to become a competent communicator.

Teaching Assistant

University of Southern California

December 2006 - May 2007

Annenberg School for Communication CMGT 599: Strategic Brand Communication and Development Assisted in the creation and direction of course. This course will expose students to the essential phases of brand development. Built on career case studies and practical application assignments, students will learn first hand how to evaluate, research, strategize, develop, implement and extend B2C and B2B brands.

Manager, Brand Programs

Innovation Protocol

October 2006 - May 2009

-Managed all client relations and projects while leading a staff of 12 strategists, analysts and designers. -Senior strategist on all international, high-profile clients, across nine countries. -Wrote and produced communication strategies for print, web, email and social network campaigns. -Spearheaded the development and production of print, electronic, multimedia and website design materials. -Authored business development proposals and contracts, including pricing and timelines. Sample Clientele: - PayPal - BMC Software - Bioness Inc. - Genomatica - Wurth North America - Sanrio Inc. - Korn/Ferry International (+ Lominger, Futurestep and Decision Dynamics) - Simply Continuous - BabyCenter (Johnson & Johnson) - Daisy Swan & Associates - Seriosity - Cambrios Non Profits: - Jewish Family Service of Los Angeles - Hostelling International - Bureau of Jewish Education

Marketing Consultant


August 2005 - May 2007

Clients: Pink-Link, WACUHO

Registration Chair

Western Association of College and University Housing Officers

June 2004 - April 2005

Regional branch of the Association of College and University Housing Officers International. Volunteer position organized through TrojanHousing to organize marketing mix for 2005 annual conference. Responsibilities included print advertising, direct mailing, web site design and registration database management.

Customer Service Manager, TrojanHousing

University of Southern California

August 2000 - August 2007

-Maintained eight buildings and 740 students, including five USC-owned fraternity houses and the Radisson Hotel. -Instructed a student staff of seven and a full-time maintenance staff of four while building relationships with the director at the Radisson hotel and the fraternity chapter presidents. -Designed and executed targeted marketing and PR to generate building awareness and recruit staff and residents, conducted LA County safety inspections, negotiated bids with project vendors, and completed all contracting and billing for the properties.

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