An award nominated dynamic & proactive digital marketing (inc social media) professional with first rate communication & creativity skills. Ahead of the curve in digital engagement.
A strong project manager with very good organisation & planning skills, who understands & interprets strategic vision into operational campaigns, seeking to maximise ROI for all campaigns.
With good business acumen, an understanding of the value of stakeholder management and cross-functional involvement.
Adopts a consultative leadership style, encouraging involvement & commitment to each project. Always seeking innovative solutions to maximise effectiveness. Experienced in both the public & private sector.
West of England - Bristol UWE
Business Studies (Hons) , Business Studies (Hons)
June 2002 - June 2002
Digital Communications Manager
@ UK Government
February 2009 - January 2012
Press office operations - inc drafting press releases, media management, interview bids, briefings for ministers, media questions (lines and quotes).
Digital Strategy - Key driver in the move towards Social Media usage as a marketing and engagement tool for the IPO.
Digital Strategy - Developed and implemented the IPO's digital engagement and social media strategy.
Project Management - Key role in Government IP Review project team as manager for all IP Review digital engagement channels (strategy, implementation, monitoring & evaluation).
Project Management - Communications lead on the launch of UK Peer to Patent project
Stakeholder Management - Lead communications manager for relationship with BBC Dragons' Den collaboration.
Marketing and PR - Spokesperson for the IPO for media events (TV, Radio, Press).
Marketing and PR - Planning and creation of media releases.
Marketing Campaign Manager
Lloyds Banking Group
April 2008 - February 2009
Managed campaigns and special projects that generated up to £10m in new lending over the time employed.
Reason for leaving:
Left to take up exciting post in government office for digital communication and social media channel.
Marketing Posts (various)
Halifax Bank of Scotland (HBOS)
April 2006 - February 2008
Project Management - Managed small and medium size business change projects (marketing campaigns) with budgets between £2m - £10m
Line Management - Managed three members of staff, provided coaching and mentoring to junior colleagues, undertook performance appraisals, identified and agreed training needs and plans.
Project Management - Transferred to Springboard project (promotion) & subsequently appointed Marketing Manager, for 'Springboard' (MasterCard) project.
Project Management - Worked closely in support of manager to affect transfer from Visa to MasterCard for all customers.
Stakeholder / Agency Management - Undertook lead agency management role in liaising with multiple creative agencies.
Marketing and PR - Press office operations inc drafting reports, press releases and briefings.
Business Analysis - Undertook ownership of Excel macro document and acted as data information prime.
Travelling South America
August 2005 - April 2006
Undertook review of career whilst travelling with visually impaired friend through South America. Visited Peru, Argentina and Brazil,
Planned key dates and activities allowing flexibility within these boundaries.
Also taught English to local schools as project.
Royal Bank of Scotland Group (RBS)
October 2002 - August 2005
One of the 2002 intake appointed to Graduate FastTrack Management Programme in competition with 13,000 graduate applicants.
Offered roles with Unilever, Ford and BUPA on equivalent Graduate FastTrack Schemes in 2002 which i declined.
Gained experience in variety of locations, Edinburgh, London, Reading and Bristol.
Completed graduate intake only, structured high quality in-house training by RBS Group -
Project and time management,
Agency management and
Completed programme two months early as appointed to a specifically created role at RBS Bristol Lending Operations Centre.
Undertook project to review understanding of automated voice response (AVR), customer handling and call response times within NatWest brand. Proposed and implemented suggestions for improvements.
General press office and media handling operations duties held.