profile

Melissa Canet

Carlsbad, 92008, United States

Skills

Project Planning

Marketing

Brand Strategy

Marketing Strategy

Languages

Awards

Activities

About

2015 MBA graduate from the University of San Diego concentrating in marketing and international management (Bilingual - English/Spanish). I started my career in accounting for a wholesale bakery, and was promoted to account manager shortly after completing my undergraduate degree in Global Business. I briefly changed industries and worked for Shire Pharmaceuticals as the accounts payable manager where I oversaw a 4 member team. I am very passionate about marketing, especially branding and marketing strategy. I am a unique candidate because I have talent in both the creative side of marketing and the numbers. Due to my strong accounting background, I am able to quantify and create financial models for any campaign. I am highly self motivated, and welcome any new opportunity to learn and expand my knowledge through new industries and experiences.

Education

University of San Diego

MBA - Marketing , MBA - Marketing

May 2015 - May 2015

Experience

Brand Strategist

Studio 2055 , Carlsbad, Ca

March 2015 - July 2015

• Collaborated on brand strategy projects leading to newly identified target markets, relevant messaging, and growth opportunities. • Content Marketing: Created posts, and posting schedule for both the studio and customers that resonated to target audience and that increased brand awareness on various social media platforms. • Conducted brand audits for studio clients by interviewing their current, prospective and potential customers.

Loyalty Program Consultant

24 Fab , Madrid, Spain

October 2014 - December 2014

Developed a customer loyalty program with implementation plan and financial break-even model

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

Cafeteria

Relocate

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