profile

Michael Ross

Web content writing, editing and production

Seattle, 98118, United States

Skills

Content creation

News editing

Online editorial production

About

Extensive experience in: Web 2.0 publishing in a variety of news- and feature-related roles, including 10+ years in dynamic online editorial environments with emphasis on editing breaking news and writing news and feature content; external partner relationships; managing freelancers and editing their work; management of page digests; weblog evaluation for hyperlocal and interactive journalism; opinion sampling via live votes and message boards; and the multitasking required at a daily breaking news operation. An early adopter of personal technology, search and social media. Strong news judgment, headline writing skills and command of editorial best practices; a talent for content packaging and image selection; and a solid, experience-based grasp of blogger culture.

Education

University of Colorado

Journalism , Journalism

August 1979 - August 1979

University of Colorado

Journalism , Journalism

August 1979 - August 1979

Experience

Writer, Weekend Guide and MSN Postbox

MSN , Bellevue

February 2011 - April 2011

• Wrote entertainment digest items for Weekend Guide, distilling a cross-section of pop culture, entertainment and sports events into digest form; • Created content for Postbox, MSN’s recently launched image-driven UGC venture.

Writer
Production
ex: PHP
Producer, Local Edition

MSN , Bellevue, Washington

January 2011 - June 2012

• Generated and developed overall creative plan for product media for this vertical of the Microsoft portal attracting about 500 million unique users a month; • Wrote media specifications and provide content development, editorial and esthetic direction; co-manage daily content publishing to ensure the strategic vision for the channel met business objectives; • Worked with freelance writers, content and production teams, marketing and other stakeholders to increase site usage; • Recommended changes based on analysis of site metrics and customer feedback.

Editing
Production
Content writing

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

Relocate

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