profile

Michael Cohen

Skills

Go To Market Strategy

Digital Marketing

Product Design

Project Management

Education

University of Toronto

JD/MBA , JD/MBA

June 2006 - June 2006

Huron University @ Western Ont

Economics , Economics

June 2000 - June 2000

Experience

Director, Social CRM

NexJ Systems

April 2009 - May 2012

- Responsible for the creation of Social CRM product and go to market strategy - Previously responsible for all digital & social media marketing including lead generation - Company was recognized as #6 on the Deloitte Fast 500 and #4 on Deloitte Fast 50 - Over 36,000% revenue growth - IPO - May 2011 - Completed Executive Course at Rotman School of Management in Social CRM strategy and execution - Speaker and participant in marketing events/panels on topics of Digital Marketing, Social Media Engagement, Social Media Marketing and Social CRM Strategy/Exectution

Go To Market Strategy
Product Design
Product Marketing
Leadership Development Program

Nortel

March 2008 - April 2009

- One of only 10 individuals selected for a company-wide Leadership Development Program. - Worked directly with Nortel Executive Leadership in establishing and developing business plans and strategies for Incubation Lab companies. - Responsibility and ownership of incubated lab company (web.alive) launched at Consumer Electronics Show in partnership with Lenovo and acquired by Avaya

Go To Market Strategy
Digital Marketing
Analyst Relations
Articling Student

Miller Thomson

January 2006 - January 2007

- Called to the Ontario Bar - June 2007 - Focus on Intellectual Property - Focus on Mergers & Acquisitions

Corporate Business Law
Mergers and Acquisitions
Intellectual Property
VP Web Development

Arius3D Inc.

November 2000 - August 2002

- Responsible for go to market strategy on the web - Responsible for partnerships with Yahoo! and Adobe! - Responsible for client prototypes

Go To Market Strategy
Strategic Partnerships
Product Prototypes
CEO

myspins.com

September 1999 - October 2000

- Music demographics and analytics startup - Incubated at NRG Group - $1M Term sheet negotiated

Go To Market Strategy
Company Board of Advisors
Venture Financing

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

Cafeteria

N/A

Commute

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