New Product Management

September 2011 - December 2011

As part of course project, developed a new beauty service targeted toward young adult females. Examined all stages of product development from concept screening and market research to creating a marketing plan for product launch.

Verizon

June 2011 - March 2012

FiOS is Verizon's premier fiber-optic service. I focus on positioning Verizon as the ultimate entertainment enabler by providing consumers a reason to engage with FiOS at various touch points utilizing a multi-million dollar portfolio of sport and entertainment assets. I have collaborated with partner agencies to launch multi-cultural programs such as "My Fabulous Quinceanera" as well as strategic partnered promotions such as "The Ultimate MTV VMA Sweepstakes" with corporate partner Viacom. In addition, I managed the duties of a 4-member team during a 2-week union strike while my teammates were in the field serving on strike assignments.

International Consulting Residency

March 2011 - May 2011

Developed strategies to be implemented by Embratur (Brazilian State-owned Tourist Board) to increase short-term and long-term tourism to Brazil leveraging the 2014 FIFA World Cup and 2016 Olympic Games.

Washington Capitals

October 2009 - April 2011

On a game night basis, I assisted with reinforcing brand loyalty by activating Capitals and Cap's sponsor promotions to sell-out crowds of 18,000 at the Verizon center. Also, I assisted with the operation of Capital's special events such as Caps Convention and Kid's Club which bring about crowds of over 700 fans.

Kansas City Chiefs

May 2009 - August 2009

This was my first opportunity in the realm of sponsorships. I cultivated relationships with Chiefs corporate clients such as Coca-Cola, Palermo's Pizza and Hy-Vee Grocery to support their brand initiatives by connecting with a target audience of Chiefs fans. I assisted with the implementation of sponsorship contracts for the upcoming season by coordinating sponsor promotions and in-stadium signage in New Arrowhead Stadium that generates over 810,000 impressions a season.

University of Tennessee

January 2009 - April 2009

I expanded my knowledge base into the field of athletic development. During my time at the VASF (now known as the Tennessee Fund), I generated proceeds by providing customer service to over 15,000 donors that was used to fund an athletic budget of $80,000. These contributions are used for student-athlete costs, facility upkeep and general operating budget expenses.

New York Jets

May 2008 - December 2008

I worked during training camp and throughout the season. I was responsible for the setup and operation of Generation Jets Fest, a interactive festival aimed at the younger fan base. I also planned and executed pregame and halftime shows at Giants stadium finding creative ways for fans to be engaged during "down" times.

GMP Management, Inc.

May 2008 - July 2008

As a part of Gatorade's Summer Sports Camps, I used grassroots marketing to promote the Gatorade brand through on-site presence and educating coaches and sport camp attendees about proper hydration techniques. I also obtained the secret recipe on how to make the perfect batch of Gatorade, cheers.

Knoxville Icebears

May 2007 - March 2008

The Knoxville Ice Bears are a local minor league hockey team that competes in the Southern Professional Hockey League. I coordinated area signage and intermission activities. I worked daily on the preparation and execution of Ice Bears nonprofit operations and provided customer service involving retention and sales.