profile

Molly Borchers

Social Media and Content Strategist, Publicist

Columbus

Skills

Media relations

Content development

Social media strategy

Event planning

Education

Wright State University

Communication Studies , Communication Studies

June 2007 - June 2007

Wright State University

Experience

Owner

Molly Borchers Consulting , Columbus, Ohio

May 2012 - September 2012

An agency of one - provide strategic services to clients with a focus on research-based, measurable communications that integrate online and offline tactics. Focus is on PR, content strategy and generation, and social media marketing.

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Account Supervisor

Fahlgren Mortine

March 2010 - May 2012

- Served technology, business-to-business and non-profit PR and advertising clients - Worked as a team leader for several accounts simultaneously, in charge of project and account management and strategic planning - Worked with clients to conceptualize and execute strategic marketing communications plans - Conducted corporate messaging sessions, executive speaker training sessions, media trainings and social media bootcamps - Oversaw media relations and social media marketing campaigns; nurtured relationships with target media; secureed media placements for clients in top tier trade publications - Wrote and reviewed press releases, presentations, contributed articles, whitepapers, customer success stories, sales collateral and award nominations - Identified and pursued new business - Promoted from Senior Account Executive to Account Supervisor in July 2011

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Communications Specialist

Sentech Inc/U.S. Department of Energy

March 2009 - March 2010

- Contract employee with U.S. Department of Energy, Office of Energy Efficiency and Renewable Energy (EERE) and Solar Energy Technologies Program (SETP) - Served the communications needs of the departments by writing press releases, coordinating media inquiries and managing public outreach, event logistics, publications and multimedia development - Wrote keynote speech for Acting Assistant Secretary and Principal Deputy Assistant Secretary for EERE - Developed presentations and managed presentation consistency and quality within SETP - Served as SETP website lead and managed all website activities including a usability survey to streamline functionality, a site-wide content refresh; managed regular updates

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Account Executive

O'Keeffe & Company

August 2007 - March 2009

O'Keeffe & Company is a leading technology marketing and public relations agency. - Served technology and business-to-business clients, including CDW and Symantec - Media relations team lead; Increased media coverage by 241% for clients in one year; Established and cultivated relationships with national and trade media; Most notably, The Financial Times, Bloomberg BusinessWeek, Investor’s Business Daily and The Wall Street Journal - Developed communication materials to support client messaging: press releases, pitches, collateral materials, byline articles and case histories - Planned the 2008 Symantec Government Symposium; managed logistics and marketing for the event - Promoted twice in one year

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Communications Intern - ENERGY STAR

U.S. Environmental Protection Agency

June 2006 - September 2006

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Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

N/A

Commute

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