blender , Toronto
July 2012 - January 2012
Freelance Copywriter & Digital Strategist
April 2009 - September 2012
@ DraftFCB, Publicis, Cundari, Wunderman, HendersonBasKohn, Sapient.
» Becel, BMW, Telus, Purolator, Dole, OLG, BMo, Toyota, Rogers, Labatts, Xbox, Kraft,
Creative Group Head
OgilvyOne , Toronto
October 2008 - March 2009
» Ideation and development of big ideas.
» Main accounts include Yahoo! Canada, Heart & Stroke Lottery, DHL Express, Cogeco, Amex, Tassimo, Kool-Aid, EDC, Europe's Best, and Shredded Wheat
Proximity / BBDO Canada
February 2007 - October 2008
» Ideation and development of campaignable big ideas.
» Main accounts include Campbell’s, Pepsi, FritoLay, CBC, Aleve, One A Day, Canadian Club, Gillette, Tropicana, Dole, Mitsubishi, Montana's, Harrah’s, RBC, and Sears.
» New business development through pitches as well as increasing work quantity from existing clients.
January 2004 - February 2007
» Creation, development, and execution of creative concepts.
» Rebranding of Sprint after merger with Nextel.
» Enhance and maintain DaimlerChrysler sites and ad units.
» Pitch ideation for business acquisition and development.
Hollywood North Magazine
February 2003 - May 2003
» Research and write articles on Canadian film and television industry.
» Creative direction for magazine layout and style.
» Created media kit and press release.
Harlequin Enterprises Inc.
January 2003 - January 2004
» Coordination of marketing programs for the direct to consumer division.
» Conception and implementation of campaign concepts.
» Development and maintenance of handling, distribution, and collation plans.
February 2002 - February 2003
» DNA11, Green Party, BiG Entertainment, Habitat for Humanity (Pro Bono).
@Capital C Communications
» Kraft, and Christie.
» Sears, Pharmasave, Campbell's Soup, and BBDO New York’s website.
@Padulo Integrated Inc.
» The Bay, and Sealy.
» Delawana Inn.
MacLaren McCann , Toronto
May 2001 - June 2002
» Conception, development, and execution of advertising campaigns in various media (print/radio/TV).
» Presentation and selection of creative to clients – including: Rogers (Wireless, Digital Cable, and @Home), General Motors, Microsoft, and Bacardi.