profile

Mike Volkin

Director of Marketing

Petaluma, 94952, USA

Skills

Social Media

SEO

Data Analysis

Project Management

About

Michael Volkin is an accomplished senior level executive and digital business strategist with broad-based expertise. He has been an internet marketing expert since 2002. Authoring three books and one best-seller, Mr. Volkin has helped dozens of small and large companies increase their online presence. He's provided consultation services and spoken at business meetings and training events on various marketing topics for businesses across numerous industries. In 2006, he founded UltimateBasicTraining.com, a website that prepares recruits for military basic training. Today, the website helps tens of thousands of military recruits. Since January 1, 2012, UltimateBasicTraining.com has received over 800,000 search engine impressions, ranking at the top of search engines for dozens of keywords. Mr. Volkin’s areas of expertise include: Search Engine Optimization New Revenue Stream Development Creative Branding Syndication/Partnerships Data Analysis Social Media Marketing Lead Strategy Development Mr. Volkin’s diverse background enables him to bring a multitude of talents to the table as well as a myriad of innovative marketing techniques. You can contact Michael Volkin at 707-758-0446 or at MikeVolkin@gmail.com

Education

Stephen F. Austin University

Environmental Science , Environmental Science

March 2000 - March 2000

Stephen F. Austin University

Environmental Science/Biology , Environmental Science/Biology

March 1998 - March 1998

Milford High School

March 1994 - March 1994

Experience

Director of Marketing

STREETWISE REPORTS , Petaluma, CA

November 2010 - January 2012

Established and managed all aspects of the marketing department. Executed traditional and Internet marketing programs to increase revenue and brand awareness. Duties included managing a marketing team, search engine optimization and social media strategy, data analysis, brand management and growth, project management, and profit improvement opportunities. Marketing role also focused on competitive and market analysis and strategic planning.

Project Management
SEO
Strategic Planning
Online Marketing Manager

FETCH! PET CARE NATIONAL HEADQUARTERS, , Walnut Creek, CA

March 2009 - November 2010

Directed all online company operations and strategies for corporate headquarters of national pet services franchise. Created, strategized and executed numerous online initiatives to increase profitability on both a national and local level. Coordinated with national and local partners to increase service reach and customer base.

Social Media
SEM/SEO
Branding
Marketing Manager

SIERRA PACIFIC GROUP , El Dorado Hills, CA

February 2004 - March 2009

Developed successful marketing programs to drive annual revenue for environmental consulting services among city, county, state, and federal government agencies. Marketing role focused on department start-up and management, new business development, brand awareness and management plans, new service launches, product and service market positioning, go-to-market strategies, traditional marketing campaigns, strategic partnerships and alliances, project management, and budget management. Managed two or three Environmental Consultants as needed. Selected clients included the California State Department of Fish and Game, State Water Quality Control Board, and US Army Corps of Engineers.

Traditional Marketing
New Business Development
Strategic Partnerships

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

Cafeteria

N/A

Commute

Relocate

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