profile

Nadia Cornier White

Digital Strategist

Allentown, 18104, USA

Skills

Digital Media

Project Management

Gamification

UI/UX

About

Former literary-brat turned digital guru - I love everything that involves metrics: from building online communities to analyzing marketing strategies.

Experience

Chief Digital Strategist

RLM PR , New York, NY

July 2012 - November 2012

Hired to build RLM PR’s “Digital Practice” that delivers marketing strategy by providing strategic recommendations based on understanding of key market trends and insight into target audience behaviors and attitudes (vertical marketing) through insights obtained into target audience behaviors and attitudes by leveraging analytics, market research, first-person interviews and social ‘listening.’

ex: Management
ex: Gardening
ex: PHP
Founder/CEO

Context Media Group

November 2011 - November 2012

Strategic and Digital Strategy Consulting - including: - Business Plan & Marketing strategy development, web site UI, develop digital strategy, streamline workflow, manage launch products, building digital communities.

ex: Management
ex: Gardening
ex: PHP
Partner

Tinderbox Books, LLC

January 2008 - January 2011

- Launched company and built team; collaborated with staff on development of new ideas for books and/or series. - Selected high-potential ideas. developed concepts into full proposals, and engaged writers/authors to complete the books once the plotting series, initial synopses, and character briefs were outlined. - Key member of the team which conceived, developed, and sold the proposal for FALLEN (by Lauren Kate), a series of young adult novels; the 1st book in the series was published 12/09 by Random House, was a New York Times Bestseller (Top 5) for more than a year, and has been optioned for film by Disney. - Sourced potential authors/agents, pitched ideas, collected sample material and negotiated agreements with writer's agent.

ex: Management
ex: Gardening
ex: PHP
Founder / Principal

Firebrand Literary

January 2005 - January 2009

- Established literary agency specializing in children's and women's fiction. Opened office within 24 hours with website developed and launched within 12 hours; built base of 80+ clients. Worked with best-selling and award-winning authors.

ex: Management
ex: Gardening
ex: PHP
Creative Director

Cornier & Associates, LLC

January 2002 - January 2005

- Founded "public relations" clearing house for small businesses and creative individuals. - Developed new business, managed projects, and directed group of freelancers. - Edited e-books, wrote newsletters, developed web-based marketing campaigns. - Signed 6-month contract with Lehigh University as personal assistant to the Dean; streamlined, centralized, and improved the tenure process by creating a database with alerts and checklists.

ex: Management
ex: Gardening
ex: PHP
Digital Analyst - Gamification, UI/UX Specialist

State Farm , Bloomington, IL

January -

ex: Management
ex: Gardening
ex: PHP

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

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