profile

Neville Betts

Marketing Manager

Melbourne, 3181, Australia

Skills

Management

Digital Strategy/Planning

Brand Strategy/Planning

Social Media

Languages

Awards

Activities

About

In my career i have been fortunate enough to work on some of Australia’s leading and well known Brands. i started my career in media sales, where i worked across Print, Outdoor and Television. Those years gave me a solid grounding in the fundamentals of both media a marketing. I learned how to analyse audience data and research consumer behaviour. Eventually I decided to switch to the agency side of the fence to get greater exposure and influence in client communications. It was certainly the right and best decision for me. After my strong and well regarded role at OMD i was lured to the client side taking on a number of Contract projects finally settling into the role of Marketing Manager for Open Universities Australia/Open Training and Open2Study (which just happened to be a client a headed up from the Media Agency side for 7 years). This added layer of expertise has enabled me to be a very well rounded and highly experienced Marketing Manager. I have spent the past 4 years building my digital knowledge and offer truly integrated communication solutions for the brands across bought, earned and owned channels. I have driven clients digital strategies from SEM and SEO to Social media channels and programatic display. My approach to Strategy and Planning places the consumer at the heart of all activity and i like to challenge people to be as disruptive as may be required to engage with their audiences. There is not one single touchpoint that works well, but a combination of multiple engaging touch points that will work as layers for consumers and brands.

Education

Swinburne University

Marketing , Marketing

October 2014 - October 2014

Experience

Marketing Manager

Open Universities Australia , Melbourne

December 2014 - July 2015

Marketing Manager for Open Universities Australia, Open Training Institute and Open2Study. I am responsible for developing Brand campaigns lead by consumer insights that set us apart in the category. My recent work around "Unfinished Business" has clearly defined OUA's voice in the category and talks to consumers in a deeply personal and considerate way. Chief responsibilities include: Developing Marketing Plans Developing Campaign Plans Developing Brand and Content Strategies Internal and external stakeholder management. Developing digital strategies

Brand & Comms Marketing Manager
Digital Strategy and Planning
Stakeholder Engagement
Communications Director

The Stickman Collective , Melbourne

July 2014 - December 2014

Launched the Fundraising Institute of Australia's Doing Good Australia consumer fundraising campaign.

Marketing Strategy and Planning
Social Media Strategy and Planning
Asset creation
Business Director

OMD , Melbourne

March 2008 - June 2014

Business Director looking after the Marketing, Media and Communications strategy, planning and buying for Open Universities, 7 Eleven, Kathmandu, Origin Energy, Sensis, Burbank Homes. Proficient across all offline and online channels. B2C and B2B.

Management
Marketing Strategy
Campaign Planning and Execution

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

N/A

Commute

Relocate

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