Flight Network , Mumbai

May 2010 - March 2011

 Conducted in-depth analysis of existing website content and infrastructure. Implemented website content updates to improve www.flightnetwork.com’s Monthly Traffic of more than 2 Million Visitors.  Measured/Analyzed SEO Efforts by using Visitor Data, Segments, Filters, Funnels & Goal Paths from Web Analytics Tools. Took corrective action to decrease Page Load Times & Visitor Bounce Rate and increase Conversion Rate & Time on Site.  Established Guidelines, QA Checklists and worked with Web Developers on best practices to improve processes in creating search engine friendly web pages.  Executed Link Building Campaigns & procured quality inbound links from Canadian Travel Bloggers, Web 2.0 platforms, Feeds and other relevant websites in the Travel Domain.