Social Media Coordinator
Brookfield, 53005, United States
Copywriting and content creation
Social media marketing strategy developm
Radian6 social media monitoring
Google Analytics metrics reporting
Working with social media means I'm constantly learning and evolving. Nothing stands still for too long in the world of social media... and neither do I. I write, strategize, tweet and blog with a particular passion and uniqueness. Formally trained as a writer and content creator, I've also learned about the business of social media during my time working with both B2C and B2B clients. Specifically, I've worked extensively with the social media monitoring tool Radian6 to track mentions and develop monthly reports for an insurance client. I'm also familiar with using Google Analytics to gather metrics relating to blogs and websites. Additionally, I've participated in the development of social media engagement decision maps, social media engagement playbooks, protocol for contacting various stakeholders for situations that require unique engagement and an extensive social media strategy guidebook. This strategy guidebook includes information about research, tactical recommendations for individual platforms, a timeline for development, metrics to measure the success of each tactical recommendation, an overview of the deliverables and information regarding goals, return on objectives and return on investment.