University of Bombay
Masters in Management Studies , Masters in Management Studies
- May 2010
University of Bombay
Bachelor of Chemistry , Bachelor of Chemistry
- June 2006
St. Andrews Junior College
- February 2002
Marketing & Communication
Manchester Business School , Dubai
- January 2015
• Marketing involves Planning, Analyzing, Executing and Budgeting as per the number of leads required for converting a specific number of students for an intake from Middle East region
• Analyzing the performance of each vendor and optimizing on each channels through CRM(MS Dynamics) reports
• Liaising and negotiating with the media buying agency, direct publishing house, creative agency and PR agency
• Keeping track of the budgets by being hands-on the proposals, LPO's and Invoices
• Building and testing customised unique web pages using the CMS for every event campaigns
• Learning and being proficient in using tools like Newsweaver (Email marketing), Gotomeeting.com (Webinars), Google Alerts & Analytics, Hootsuite, Prezi and SMS marketing systems
• Creating and Training other team members in marketing processes and planning
• Communicating between internal team members across departments and external vendors with clear understanding and objective
Digital Communications & Lead Generation
Branding & Communication
NAFFCO , Dubai
- November 2013
• Have been the first to introduce Public Relations to NAFFCO by initially writing press release, FAQ’s & responding to media queries thus developing media relations.
• Co-ordinated & executed event participation successfully after negotiating cost & meeting deadlines by liaising with organizers, production and internal teams.
• Research for any new CSR ideas & opportunity. and partnering with key partners to reach the masses. E.g. executed fire safety awareness by partnering with Dubai Civil Defence at Mirdif City center, JBR, etc. & launching safety awareness colouring books for kids with Dubai Police & Belhasa.
• Editing marketing content for various new product brochures, catalogues, flyers, etc. used by the sales and the export teams.
• Copywriting for all the ads for correct media with accurate messaging for respective divisions.
Senior Account Executive
The PRactice - Porter Novelli , Mumbai
- August 2012
• Successfully ran the Nicorette brand PR in the Indian markets using print, online and electronic.
• Was promoted for my services within one year of my joining.
• Created brand plans and strategized various media angles for additional mileage.
• Clients serviced various other brands apart from Nicorette like Listerine, Mentor, Canola council of Canada, ETS, Hitachi Data Systems, Mahyco, HP etc.
• Helped in brainstorming and backend planning across verticals.