Omesh Alukkal

Marketing & Communication



Lead Generation

Media Relations

Public Relations







University of Bombay

Masters in Management Studies , Masters in Management Studies

May 2010 - May 2010

University of Bombay

Bachelor of Chemistry , Bachelor of Chemistry

June 2006 - June 2006

St. Andrews Junior College

February 2002 - February 2002


Marketing & Communication

Manchester Business School , Dubai

November 2013 - January 2015

• Marketing involves Planning, Analyzing, Executing and Budgeting as per the number of leads required for converting a specific number of students for an intake from Middle East region • Analyzing the performance of each vendor and optimizing on each channels through CRM(MS Dynamics) reports • Liaising and negotiating with the media buying agency, direct publishing house, creative agency and PR agency • Keeping track of the budgets by being hands-on the proposals, LPO's and Invoices • Building and testing customised unique web pages using the CMS for every event campaigns • Learning and being proficient in using tools like Newsweaver (Email marketing), (Webinars), Google Alerts & Analytics, Hootsuite, Prezi and SMS marketing systems • Creating and Training other team members in marketing processes and planning • Communicating between internal team members across departments and external vendors with clear understanding and objective

Marketing Planning
Digital Communications & Lead Generation
Branding & Communication

NAFFCO , Dubai

December 2012 - November 2013

• Have been the first to introduce Public Relations to NAFFCO by initially writing press release, FAQ’s & responding to media queries thus developing media relations. • Co-ordinated & executed event participation successfully after negotiating cost & meeting deadlines by liaising with organizers, production and internal teams. • Research for any new CSR ideas & opportunity. and partnering with key partners to reach the masses. E.g. executed fire safety awareness by partnering with Dubai Civil Defence at Mirdif City center, JBR, etc. & launching safety awareness colouring books for kids with Dubai Police & Belhasa. • Editing marketing content for various new product brochures, catalogues, flyers, etc. used by the sales and the export teams. • Copywriting for all the ads for correct media with accurate messaging for respective divisions.

Communications Planning
Social Media
Vendor Management
Senior Account Executive

The PRactice - Porter Novelli , Mumbai

September 2010 - August 2012

• Successfully ran the Nicorette brand PR in the Indian markets using print, online and electronic. • Was promoted for my services within one year of my joining. • Created brand plans and strategized various media angles for additional mileage. • Clients serviced various other brands apart from Nicorette like Listerine, Mentor, Canola council of Canada, ETS, Hitachi Data Systems, Mahyco, HP etc. • Helped in brainstorming and backend planning across verticals.

Content Creation
Media Relations
Media Planning

Workplace personality


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