Parag Sinkar

Mumbai, 400604, India



Web Sites

Digital Analytics







MIT Sloan

Innovation & Strategy , Innovation & Strategy

December 2014 - December 2014

K. J. Somaiya Institute of Man

Computer Software , Computer Software

May 2002 - May 2002


IT Manager

General Mills India , Mumbai

April 2011 - January 2015

 Built the strategic capability in GIC for Digital Analytics team and delivered global reporting and analytics on Consumer Web Sites incl. all Channels (Social Media, Mobile, Partner 3rd Party Data, Email and Campaign Analytics. We support 300+ sites and multiple Analytics tools (Google Analytics, NetInsight, Flurry, SimplyMeasured, Tealium Tag Management etc.)  Partnered with business stakeholders to ideate, envision and support the overall digital roadmap  Managed implementation and go lives of several Consumer Facing Web Sites.  Partnered with Solution Delivery, Enterprise Architecture, Application Development, Testing and support teams in analyzing requirements, analyzing data impacts, proposing designs, developing specs, converting these out to detailed designs, and finally driving the designs to completion through virtual team leadership across PM, Dev, Test and Support

IT Manager

Aditya Birla Management Corp , Mumbai

January 2010 - April 2011

 As Part of Corporate IT management team, Defined comprehensive Enterprise Collaboration framework and policy first time for the group and prepared IT road map for three years covering all business functions.  Lead a cross functional team of Architects, Product Managers, Development and Quality Leads to ensure the design is robust and extensible and can meet the strategic and tactical needs of the organization well into the future.  Managed Key Vendor Engagements (Tier 1 IT Services Organizations) to build Social Collaboration platform first time “across the group”  setting up Enterprise Collaboration IT team as part of Corp IT.  Managed LRP and annual IT budget for the department with enhancing IT function & service.

Senior Consultant


January 2006 - December 2009

 Successful Delivery management of large scale or multiple concurrent projects  Worked with Morgan Stanley (USA) both, in Onsite and Offshore multiple roles such as Delivery Manager, Business Analyst, Technical Architect and Project Lead, executing multiple .Net and SharePoint projects.  Worked with Fiserv (USA) in Onsite Lead role and delivered CRM SharePoint integration project that later built the customer confidence and enabled engagement to grow substantially.  Worked various other Fortune 500 Financial Services clients in multiple technology consulting and services engagements.  As a practice lead, I delivered on multiple engagements in Microsoft technology space with high customer satisfaction.

Lead systems Analyst

Tata Consultancy Services , Mumbai

March 2004 - December 2005

 Worked with multiple clients like National City Mortgage (USA), Viacom both, Onsite and Offshore roles such as Project Lead and Senior Developer executing multiple .Net projects.  Technical Lead for Legacy migration to .NET for Viacom.  Technical Lead for Loan Review application developed in .NET and C# for National City  Project Lead for SharePoint 2003 deployment.  Technical Lead / Project Lead  Onsite and Offshore Team co-ordination and Management

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