Hofstra MBA/MS Marketing Association
July 2011 - June 2012
- Drafting the Constitution of the organization
- Recruiting Members and Officers.
- Planning and coordinating events and activities
- Updating online presence on web and social platforms
Digital and Social Media Marketing Intern
May 2011 - May 2012
• Strategic Social Media Monitoring, analysis and recommendation with the aid of industry standard tools including Radian6, Sysomos.
• Web Analytics reporting and Browser usage study using Google Analytics and in-house tools.
• Competitive research, Gap Analysis and report generation.
• Process Mapping in Microsoft Visio, Workflow and Reference Documentation.
• Performing promotional drawings and data cleansing.
• Conducting Content Audit, Process Review and product, software evaluation, QA.
Hofstra Business Consulting Group
October 2010 - May 2012
Manage Tracking of Projects, Internal Communications.
Department of Marketing, Hofstra University
September 2010 - May 2011
Assisting Professor in research activities;
- Reviewing and editing Research Papers
- Performing literature review and contributing relevant material on specific research topics including Social Media
RedMagic Media Pvt Ltd
July 2009 - May 2010
• Led and coordinated web-enabled product development among a six-member team.
• Performed resource appraisal and evaluated candidates as a part of the hiring process.
• Coordinated with clients on product framework, development, support and redesign.
• Developed wireframes for websites and streamlined user-interface design process.
• Liaising between development and marketing team.
• Monitored and tested products for compliance to standards and client requirements.
• Tracked and reported progress of projects to Technical and Business heads.
• Managed the development of the website for a nationwide campaign against heart disease jointly undertaken by leading Healthcare Services Provider Apollo Hospitals & India's National Newspaper Times of India - http://www.billionheartsbeating.com.
Online Content Editor
RedMagic Media Pvt Ltd
May 2008 - June 2009
• Developed search engine friendly content for websites, product descriptions and brand support material.
• Complete ownership over content requirements for client projects; clear understanding of clients’ business, their competitive landscape and their marketing priorities.
• Played a key role in rebranding the company from Getindiainfo.com to Red Magic Media Pvt Ltd.
• Involved in the development of ‘sputy.com' from the stage of conception to launch.
• Managed and promoted online presence of in-house websites.
Programmer Analyst Trainee
Cognizant Technology Solutions India Pvt Ltd
June 2007 - April 2008
• Developed customized graphical solutions using Crystal Reports tool to help analyze sales data of 3M US division as a member of the Dashboard Migration project team.
• Maintained the online project tracking system and represented the team in internal audits.