Passionate and award winning senior marketing Linchpin who has the ability to look at brands and products from a consumer point of view and ask "why should I purchase from you?". Always ensures that everything I do drive business and brand objectives. Award winning industry thought leader on social media and marketing
New York Institute Technology
Marketing , Marketing
June 2002 - June 2002
Online Strategic Solutions Inc. , Simi Valley,CA
August 2008 - January 2012
Deliver comprehensive Internet marketing consulting services to diverse clientele. Develop, present and implement social media strategies aligned with clients’ business objectives and provide analytic recommendations to ensure positive ROI for brands.
Senior eMarketing Manager
Medtronic-Diabetes , Northridge,CA
May 2006 - July 2008
Brought on board to innovate online marketing strategies for this $1B global manufacturer of advanced medical devices. Successfully planned, led and executed key marketing initiatives, from concept to delivery.
Senior eMarketing Consultant
Eli Lilly & Company , Indianapolis,IN
June 2000 - November 2005
As first e-Marketer in $1B company, pioneered interactive strategies for top pharmaceutical products Prozac, Sarafem and Cialis. Introduced the use of social media and online advertising campaigns that dramatically broadened brand awareness. Managed 3 Web metric agencies, 3 online marketing agencies and $5MM budget.
Director of Marketing/Internet
January 1998 - January 2000
Drove all marketing initiatives for $100MM vitamin and supplement manufacturer of private label and branded product lines. Managed a multi-site team of 15 and $2MM budget.
Early Marketing Career
Consumer Product Companies , East Cost
February 1992 - February 1998
Introduced Sony Discman CD player and grew business to over $700 million. Developed award winning new products for Red Devil Inc. Grew Energizer rechargeable battery business to over $50 million