profile

Richard Meyer

Senior Marketing Linchpin

Simi Valley, 93065, USA

Skills

Marketing

Digital Marketing

New Business Planning

Managing and Motivating

About

Passionate and award winning senior marketing Linchpin who has the ability to look at brands and products from a consumer point of view and ask "why should I purchase from you?". Always ensures that everything I do drive business and brand objectives. Award winning industry thought leader on social media and marketing

Education

New York Institute Technology

Marketing , Marketing

June 2002 - June 2002

Experience

Executive Director/Principal

Online Strategic Solutions Inc. , Simi Valley,CA

August 2008 - January 2012

Deliver comprehensive Internet marketing consulting services to diverse clientele. Develop, present and implement social media strategies aligned with clients’ business objectives and provide analytic recommendations to ensure positive ROI for brands.

Digital Branding
Social Media
ROI Measurement
Senior eMarketing Manager

Medtronic-Diabetes , Northridge,CA

May 2006 - July 2008

Brought on board to innovate online marketing strategies for this $1B global manufacturer of advanced medical devices. Successfully planned, led and executed key marketing initiatives, from concept to delivery.

Internet Marketing
eCommerce ROI
Management
Senior eMarketing Consultant

Eli Lilly & Company , Indianapolis,IN

June 2000 - November 2005

As first e-Marketer in $1B company, pioneered interactive strategies for top pharmaceutical products Prozac, Sarafem and Cialis. Introduced the use of social media and online advertising campaigns that dramatically broadened brand awareness. Managed 3 Web metric agencies, 3 online marketing agencies and $5MM budget.

Digital Strategy
Online Marketing
ROI Analysis
Director of Marketing/Internet

IVC Incorporated

January 1998 - January 2000

Drove all marketing initiatives for $100MM vitamin and supplement manufacturer of private label and branded product lines. Managed a multi-site team of 15 and $2MM budget.

Management
New Product Development
Branding
Early Marketing Career

Consumer Product Companies , East Cost

February 1992 - February 1998

Introduced Sony Discman CD player and grew business to over $700 million. Developed award winning new products for Red Devil Inc. Grew Energizer rechargeable battery business to over $50 million

New Product Management
Strategic Planning
Marketing

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

N/A

Commute

Paid Vacation

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