Ambitious, adventure-seeking and experienced online/digital marketing professional.
University of Florida
International Business , International Business
May 2002 - May 2002
Online Marketing Manager
THAT Agency , West Palm Beach, FL
May 2008 - October 2011
Develop and implement clients' online marketing strategies from beginning to end.
* Marketing budgeting
* Organic SEO (competitive research, link baiting/building, keyword research, copy writing, technical analysis, Web analytics)
* Social media marketing (reputation management, community building, engagement)
* PPC marketing (budgeting, lead-gen, re-marketing, banner advertising, media buys (cpc and cpm), etc.
* Email marketing (creative, list building, list segmentation)
* Online media buying
Search Engine Marketing Specialist
Early to Rise , Delray Beach, FL
November 2007 - March 2008
Responsible for lead-generation mainly through search marketing tactics including organic SEO and pay per click advertising. Primary focus was on PPC advertising including landing page A/B and multivariate testing.
Everglades Direct , Sunrise, FL
May 2006 - November 2007
Managed the eCommerce department responsible for managing and marketing 5 eCommerce websites including HRdirect.com and gNeil.com. Duties also include project management, UE design and wire-framing.
RJM Homes, Inc. , West Palm Beach, FL
October 2003 - February 2006
Managed the IT department and the online portion of the marketing department. The marketing department was responsible for Websites, digital advertising (PPC, SEO, Email, etc. lead gen)