Rodica Balan

Consultant- communication, people, strategies

Bucharest, Romania




Project Management

Strategic planning


Story-teller. As Consultant, I have elaborated over 50 projects for SMEs (IT, construction and research industries), local public authorities and NGOs, in the areas of business development, cultural activities, corporate development, CSR- corporate social responsibility. These projects tell stories on paths to be taken for achieving goals and commitment from stakeholders and target groups. Fascinated about people and their drives to success and personal growth. I have assisted over 30 projects, supporting the finding new experts and integrating new functions within the existing team: recruiting, selection and tasks’ assignment services, over 20 seminars and workshops. I am curious and professionally restless. I am driven to enhance my communication abilities and developing my knowledge and practices in 2.0 area: promotion of and websites, online promotion activities for off-line events (Recitiri and Webcultura meetings.


Academy of Economic Studies

Business Administratration , Business Administratration

April 2005 - April 2005

Academy of Economic Studies

Economics, Management , Economics, Management

July 2002 - July 2002



ROCAVI Consulting SRL , Bucharest, Romania

October 2004 - January 2012

Communication: -communications strategies: promoting new products, organizational communication, change management, corporate social responsibility projects, etc; - consultancy in PR for 30 projects: conception and implementation, design and production of materials, press conferences, promotion activities (workshops, meetings and seminars, fairs, etc). - 10 market studies and business plans. Human Resources: - recruiting and selection project team members for 50 projects, job descriptions, operating manuals, activities’ schedules. - coordinating 20 seminars and workshops: concept, organization, closure and follow-up. -elaborating materials for internal communication: brochures, flyers, newsletters etc Project Management: o Monitoring and up-dating workplan; o Project budgeting and cash-flow monitoring; o Managing relations with the EU donors; o Coordinating procurement procedures for goods and services

Human Resources
Project management
Marketing Officer

TBI Leasing IFN SA , Bucharest, Romania

January 2004 - September 2004

- marketing research for equipments’ leasing (construction and medical equipments, etc) and automotive industry. - company’s promotion and consolidated relations with suppliers and clients. - improving business relations with new and existing clients, by developing adapted financing packages, undertaking contract negotiations and designing personalized financing conditions; - promoting the company’s financing products on targeted markets, through participation in fairs and exhibition in automotive, construction and equipments’ areas

Promotion and PR activities
Project Manager

CNIPMMR , Bucharest, Romania

January 2003 - March 2004

- initiating and elaborating financing applications for small and middle sized enterprises (SMEs) under international programmes, such as Leonardo da Vinci, Phare: 5 international and 3 national projects; - contracting procedures for financed projects: elaborating and negotiating financing contracts and subsidiary contracts with project partners, subcontractors, etc; - managing relations with Contracting Authorities and project partners: o organizing project team: recruiting team members and establishing responsibilities; o organizing tasks for team members and follow-up; o preparing, organizing and participating in project meetings for results’ monitoring, evaluation and validation, etc; - coordinating and monitoring projects unfolded by the organization: 2 international and 1 national projects.

Project Management
Human Resources Management

Workplace personality


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