Collaborative, creative marketing executive with proven success in producing multi-channel marketing/advertising campaigns and strategies. Enjoys promoting and positioning brand/products to target audiences, capturing consumer insights and competitive intelligence, and driving product innovation.
Advertising , Advertising
June 1989 - June 1989
Director of Marketing - Americas
August 2012 - June 2013
Liaise with HQ marketing team to provide local market insight and ensure global programs are delivered.
Create and deliver programs that result in awareness of the Truphone brand; build credibility in company and offerings, generate qualified leads, enable the sales channels, and support retention of the customer base.
Manage marketing vendors, internal staff and budgets effectively – across multiple disciplines; actively participate and lead public relations, creative, advertising, web strategies.
Gather customer and prospect insight and develop programs from that insight to shorten sales cycles, increase sales conversion rates across all sales channels (direct, indirect, web, telesales, etc.) and retain the existing customer base.
Director of Marketing Strategy
June 2005 - August 2012
Director of peer team with oversight of $1M+ budget.
Managed SEM program and analytics, resulting in $12MM in direct revenue from PPC channels from 2005 - 2012.
Functioned as creative director for corporate website design, SEO and demand generation strategies, resulting in $13MM in direct revenue from organic channel.
Facilitated collaboration in the development, design and execution of corporate branding, marketing strategies, sales collateral, email creative, social media presence, print and direct mail campaigns, trade shows and public relations.
Liaised with product development team to incorporate branding strategies into customer-facing SaaS applications and literature. Contributed to user UI/UX.
Managed “voice of the customer” feedback and review process for ongoing marketing strategies and product offerings.
Director of Marketing & PR
Wicomico County Division of Parks, Recreation and Tourism
September 2004 - May 2005
Managed annual marketing and promotional budget of +$350K.
Acted as primary marketing/media contact for local and national media, promoters, local and regional businesses and private sector enterprises.
Supervised and mentor Assistant Director of Marketing and 2 interns.
Developed and designed all marketing strategies and materials, maximizing regional and national exposure, ticket sales and profits.
Negotiated and purchased media space, developed integrated print, online, radio & television campaigns.
Updated, redesigned and oversaw content changes to the department's three (3) web sites and departmental newsletters.
Composed and oversaw production of the departmental annual report and quarterly program guide, executive summary, and required supplemental marketing materials.
Sr. Account Executive/Planner
April 2004 - August 2004
January 2004 - March 2004
Finalist for Wieden + Kennedy's "W+K12" experimental in-house advertising school.
April 2003 - November 2003
Sr. Manager, Online Marketing Operations
July 2001 - January 2003
Project Management Specialist
January 1995 - January 2001
January 1994 - January 1995