profile

Rod Whisner

Director of Marketing

Raleigh, 27617

Skills

Creative Direction

Demand Generation

Integrated Campaigns

Brand Management

About

Collaborative, creative marketing executive with proven success in producing multi-channel marketing/advertising campaigns and strategies. Enjoys promoting and positioning brand/products to target audiences, capturing consumer insights and competitive intelligence, and driving product innovation.

Education

Concord University

Advertising , Advertising

June 1989 - June 1989

Experience

Director of Marketing - Americas

Truphone

August 2012 - June 2013

Liaise with HQ marketing team to provide local market insight and ensure global programs are delivered. Create and deliver programs that result in awareness of the Truphone brand; build credibility in company and offerings, generate qualified leads, enable the sales channels, and support retention of the customer base. Manage marketing vendors, internal staff and budgets effectively – across multiple disciplines; actively participate and lead public relations, creative, advertising, web strategies. Gather customer and prospect insight and develop programs from that insight to shorten sales cycles, increase sales conversion rates across all sales channels (direct, indirect, web, telesales, etc.) and retain the existing customer base.

Brand Creative
Demand Generation
Online Marketing
Director of Marketing Strategy

Navtrak

June 2005 - August 2012

Director of peer team with oversight of $1M+ budget. Managed SEM program and analytics, resulting in $12MM in direct revenue from PPC channels from 2005 - 2012. Functioned as creative director for corporate website design, SEO and demand generation strategies, resulting in $13MM in direct revenue from organic channel. Facilitated collaboration in the development, design and execution of corporate branding, marketing strategies, sales collateral, email creative, social media presence, print and direct mail campaigns, trade shows and public relations. Liaised with product development team to incorporate branding strategies into customer-facing SaaS applications and literature. Contributed to user UI/UX. Managed “voice of the customer” feedback and review process for ongoing marketing strategies and product offerings.

Marketing Strategy
Creative Direction
Demand Generation
Director of Marketing & PR

Wicomico County Division of Parks, Recreation and Tourism

September 2004 - May 2005

Managed annual marketing and promotional budget of +$350K. Acted as primary marketing/media contact for local and national media, promoters, local and regional businesses and private sector enterprises. Supervised and mentor Assistant Director of Marketing and 2 interns. Developed and designed all marketing strategies and materials, maximizing regional and national exposure, ticket sales and profits. Negotiated and purchased media space, developed integrated print, online, radio & television campaigns. Updated, redesigned and oversaw content changes to the department's three (3) web sites and departmental newsletters. Composed and oversaw production of the departmental annual report and quarterly program guide, executive summary, and required supplemental marketing materials.

Marketing Strategy
Team Management
Graphic Design
Sr. Account Executive/Planner

DSC Advertising

April 2004 - August 2004

Account Management
Creative Direction
Brand Management
W+K12 Finalist

Wieden+Kennedy

January 2004 - March 2004

Finalist for Wieden + Kennedy's "W+K12" experimental in-house advertising school. http://wk12.com/

Be Creative
Fail Early
Dream
Account Manager

asapr

April 2003 - November 2003

PR
Content Strategy
Brand Voice
Sr. Manager, Online Marketing Operations

Barclays

July 2001 - January 2003

ex: Management
ex: Gardening
ex: PHP
Project Management Specialist

CSC

January 1995 - January 2001

ex: Management
ex: Gardening
ex: PHP
Project Manager

Concord EFS

January 1994 - January 1995

ex: Management
ex: Gardening
ex: PHP

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

N/A

Commute

Relocate

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