profile

Rahul Rani

Brand Strategist

Toronto, M3J1L2, Canada

Skills

Social Media Marketing

Marketing Strategy

Account Management

Marketing Metrics

About

Rahul Rani (RVN) is a brand strategist specializing in digital media. His clients include various start-ups seeking brand activation and an effective social media strategy. His experience includes Key Account Management and Project Management in an automotive B2B environment. A student of Schulich School of Business MBA program, he is involved with the school and is the Director of Marketing for the NonProfit Management Association, and the Director of Events for the Case Analysis Club. He also sits on the Board of Directors for a Not-for profit organization called ‘Danceworks’ currently working on their strategy map. He is also involved with the global Social Media Week as a Venue Manager for Toronto. He is a part time photographer and a full time coffee addict.

Education

Schulich School of Business

MBA , MBA

June 2012 - June 2012

VIT University

Mechanical Engineering , Mechanical Engineering

September 2007 - September 2007

Experience

Venue Manager

Social Media Week Toronto 2012 , Toronto

January 2012 - March 2012

Event Management
ex: Gardening
ex: PHP
Community Manager

Canadian Business Strategy Association , Toronto

August 2011 - February 2012

Marketing Strategy
Social Media Campaign
ex: PHP
Marketing, Strategy & Operations Director

Beach Depot , Wasaga

June 2011 - August 2011

• Re-merchandising, marketing and store expansion - grew the business to sales exceeding $98K within three months under my leadership. • Forecasted inventory requirements for the upcoming season based on consumer behavior, previous year’s sales, researching future summer trends and meeting with suppliers. • Responsible for sales, marketing, store-layout, training and accounting.

Retail Marketing
Merchandising
Retail Operations
Director Marketing and Communication

Schulich Nonprofit Management Association

April 2011 - March 2012

Marketing
Promotions
ex: PHP
Director of Events

Schulich Case Analysis Club

April 2011 - March 2012

Event Management
Marketing
ex: PHP
Board Director

Danceworks , Toronto

January 2011 - March 2012

- Developed key strategy roadmap for the organization as a part of the strategy team. - Spearheaded the Marketing Strategy committee to develop and implement a new marketing campaign.

Board Governance
Marketing Strategy
ex: PHP
Marketing & Social Media Coordinator

Stamet Tech Inc. , Toronto

January 2011 - April 2011

- Marketing and Advertising - Social Networking and blogging - Event research, planning and execution - Producing, editing, managing and tracking promotional campaigns - Project coordination and management

Social Media Strategy
Marketing
ex: PHP
Key Account Manager

Modine Manufacturing Company , Chennai

June 2008 - July 2010

- Developed & managed over five Key Accounts, Achieving sales of over US $ 42 Million from a New Market. - Forecasted & monitored cost analysis & financial analysis on all individual projects ensuring their adherence to company standards (NPV, IRR, MIRR, Investment). - Planned & developed the sales annual operating, Sales budget and five-year business plan for Modine India. - Collected & contributed considerable market research and suggested Strategy / Products for Market Entry. - Planned, developed & Implemented business plan for Market Penetration with a New Product (EGR Cooler) targeting a top line of over $ 75 million within five years. - Drafted, moderated & implemented various press releases, advertisements and other marketing campaigns. - Formulated market forecasts and trends to aid in the Asia Market Strategy for Modine through exhaustive market research & study of Industry reports like SIAM, ACMA

Marketing
Account Management
Business Analysis
Programmer Analyst Trainee

Cognizant Technology Solutions , Chennai

September 2007 - June 2008

Analysis
Account Management
ex: PHP

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

Gym

N/A

Commute

Relocate

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