Ryan Thornton


Washington, 20052, US







George Washington University

Business Admin: Marketing , Business Admin: Marketing

May 2012 - May 2012


Marketing/Promotions Intern

The 9:30 Club , Washington, DC

January 2012 - April 2012

• Coordinate and personalize marketing campaigns and initiatives for artists based on fan base demographic and target audience by doing research and keeping up with trends of the industry • Update and maintain venue website and social media outlets associated with the 9:30 Club • Assist with daily administrative tasks including the preparation and processing of invoices, expense reports, and status reports

Administrative Support
Demographic Research
Marketing Campaign Development
Digital & Interactive Marketing Intern

EMI Music (Capitol Records) , New York, NY

June 2011 - August 2011

- Utilized analytical tools and methods (e.g. Next Big Sound & Facebook Insights) to analyze EMI artists’ ever-changing online presence - Researched and compiled online data for artist new releases (Swedish House Mafia, Tinie Tempah, Graffiti6, David Guetta, Beastie Boys, Katy Perry, etc.) using interactive and social media - Facilitated vender search for innovative Amos Lee marketing campaign using stop-motion technology

Administrative Support
Social Media Compilation & analyzing
Strengthen Online Presence
Student Consultant

National Geographic Film Division , Washington, DC

January -

• Commissioned by the National Geographic Society (as part of a Strategic Marketing Management class) to do a situational analysis of the currently implemented marketing strategies specifically targeted towards college-aged students • Conducted primary and secondary research yielding quantitative and qualitative results with conclusions centered around the conceptualization of an entirely new social media platform and interface for university students called NatGeoU • Advised NGS with additional digital marketing recommendations involving social media and the incorporation of user-generated advertising, an emphasis on interactivity using fan-ranking utilities, and mobile optimization

ex: Management
ex: Gardening
ex: PHP

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