profile

Sally Lawton

Writer

Royal Oak

Skills

Editing

Writing

Public Relations

Social Media

About

I have over 5 years experience writing, editing, and marketing. My diverse background displays a proven track-record in learning quickly and thinking outside of the box.

Education

The Pennsylvania State Univers

May 2006 - May 2006

The College of Wooster

Political Science , Political Science

May 2004 - May 2004

Experience

Marketing Strategist

Brand Labs , Rochester, MI

August 2011 -

At Brand Labs, I presented SEO content suggestions and other projects to senior level clients, generated content that increased SEO positioning and built links to websites, and liaised with senior level clients for content planning and creation.

Copywriting
Collaborating with clients
HTML
Writer and Copyeditor

Persephone Magazine , Online

May 2011 -

At Persephone Magazine, collaborated with an editorial team to create successful content on a website generating 2,500 hits per day, edited content to ensure quality and consistency in messaging, and wrote articles that generated up to 1,000 page views.

Writing
Copyediting
PR & Marketing Associate

Detroit Chamber Winds & Strings , Southfield, MI

September 2009 - August 2011

At Detroit Chamber Winds & Strings, I successfully garnered press coverage for five client organizations, including articles in the Detroit Free Press, the Detroit News, and the New York Times. What's more, I increased ticket sales for the Great Lakes Chamber Music Festival by 15%. One of my proudest achievements was spearheading the creation of a content management system and e-commerce solution for three organizations. In the day-to-day, I managed the creation of print collateral for three unique organizations and counseled organization leaders regarding responses to press inquiries.

Public Relations
Print Collateral Management
Marketing Plans
Copywriter

Niche Retail, LLC , Sylvan Lake, MI

January 2008 - September 2009

As an SEO Copywriter, I developed and executed online marketing and merchandizing strategies and SEO solutions based on brand position. I also drove more than 50% of conversations with SEO-focused marketing, landing pages, banners and press releases. Finally, I utilized social media to build buzz for new products and to build SEO

Copywriting
Marketing Plans
Social Media
Project Manager

Arbor Research Collaborative for Health , Ann Arbor, MI

October 2006 - December 2007

As a project manager, I facilitated the collaborative writing of 12 research designs and instruments, created solutions that encouraged external and internal project teams to submit deliverables up to two weeks ahead of schedule, and mediated within the firm and among 5 partner institutions to ensure communications flow and resolve concerns.

Project Management
Writing

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

N/A

Commute

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