profile

Silvia de León

Marketing

Madrid, Spain

Skills

Project Management

Advertising

Online Marketing

Strategic Marketing

Experience

Marketing

Turespaña (Segittur) , Madrid

June 2010 - March 2012

Turespaña's Strategic 2012-2015 Marketing Plan Project Manager; Sports Marketing Coordinator; Special Projects Manager

ex: Management
ex: Gardening
ex: PHP
Marketing and Communications Coordinator

Spanish Tourist Office , London

September 2007 - June 2010

During my time at the Spanish Tourist Office in London (part of Turespaña) I developed and supervised many interesting marketing activities specially conceived and implemented in the UK market: - Brand advertising campaigns -supervising media plans and creative, negotiating special actions with UK media, mainly print. - Events -co-ordinating the "A Taste of Spain" series between 2007 and 2010 and other consumer and professional events. - Sponsorship -negotiating and implementing agreements with the National Gallery, Tate Liverpool and National Galleries of Scotland amongst others. - Communication -organising and managing press trips, presentations, etc.

ex: Management
ex: Gardening
ex: PHP
Account Executive

McCann Erickson , Madrid

December 2004 - July 2007

Developing tasks of a Senior Account Executive with high level of autonomy and responsibility. Clients: Saab and Opel mainly, although I worked some time for ONCE, ICO and Movistar. I managed ATL and BTL campaigns actively participating in all stages of the process, from brief to production/implementation.

ex: Management
ex: Gardening
ex: PHP

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

N/A

Commute

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