Turespaña (Segittur) , Madrid
June 2010 - March 2012
Turespaña's Strategic 2012-2015 Marketing Plan Project Manager; Sports Marketing Coordinator; Special Projects Manager
Marketing and Communications Coordinator
Spanish Tourist Office , London
September 2007 - June 2010
During my time at the Spanish Tourist Office in London (part of Turespaña) I developed and supervised many interesting marketing activities specially conceived and implemented in the UK market:
- Brand advertising campaigns -supervising media plans and creative, negotiating special actions with UK media, mainly print.
- Events -co-ordinating the "A Taste of Spain" series between 2007 and 2010 and other consumer and professional events.
- Sponsorship -negotiating and implementing agreements with the National Gallery, Tate Liverpool and National Galleries of Scotland amongst others.
- Communication -organising and managing press trips, presentations, etc.
McCann Erickson , Madrid
December 2004 - July 2007
Developing tasks of a Senior Account Executive with high level of autonomy and responsibility. Clients: Saab and Opel mainly, although I worked some time for ONCE, ICO and Movistar. I managed ATL and BTL campaigns actively participating in all stages of the process, from brief to production/implementation.